Area of focus

Strategic Counseling and Portfolio Development

Launching a new product or going global? As your business develops and grows, we help assess the extent to which your IP is protected, avoiding exposure to misuse of unregistered IP rights.


Representative experience

Managing the global domain name and trademark portfolio of online retailer eBay.

Advising adidas for many years on anticounterfeiting and the enforcement and protection of the company's iconic three-stripe brand in many jurisdictions in Asia and Europe.

Advising Mattel Inc. in relation to design portfolio management.

Advising Tencent in relation to various technology licensing and development matters.

Hogan Lovells Publications

How to secure the right type of IP protection for wearable-technology products

From wristbands that count your steps, to skin patches that measure your sun exposure, a wide range of products are entering the wearable-technology market and raising new questions about...

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