Hogan Lovells advises VALOREO on transaction with Razor

Hogan Lovells advises VALOREO on transaction with Razor

Press releases | 24 January 2023

Frankfurt, 24 January 2023 – Led by Frankfurt partner Dr Torsten Rosenboom, global law firm Hogan Lovells has advised VALOREO, Inc on a transaction with German Razor Group GmbH. The transaction included the sale of VALOREO to Razor Group and a simultaneous equity financing round of the group led by previous VALOREO lead investor L Catterton and with participation from other VALOREO investors, including Presight Capital.

Based in Delaware, VALOREO was founded in 2020 by Martin and Stefan Florea, Alexander Grüll, Cedrik Hoffmann, and Miguel Oehling. As the first e-commerce holding company in Latin America, VALOREO acquires, operates and scales successful e-commerce brands, mainly in Mexico, Colombia and Brazil. Berlin-based Razor Group is a consumer goods holding company that acquires and develops e commerce brands worldwide.

With a highly diversified and cross-border team Hogan Lovells provided comprehensive advice to VALOREO and its shareholders on all legal aspects of this transaction.

Hogan Lovells Team for VALOREO, Inc


Dr Torsten Rosenboom (Partner), Dr Marius Rothermund, Dr Matthias Murr (Senior Associates), Konstantin Weber (Associate), Nicolas Persch (Senior Business Lawyer) (all Corporate / M&A);

Dr Joachim Habetha (Partner, Corporate);

Bianca Engelmann (Partner), Dr Antonia Wolf (Senior Associate), Christian Knoth (Associate) (all Finance);

Dr Kerstin Neighbour (Partner), Sophia Gottschlich (Associate) (both Employment);

Prof Dr Fabian Pfuhl (Counsel), Anne Schmitt (Senior Associate) (both Intellectual Property / Data Protection);


Dr Heiko Gemmel (Partner), Nico Neukam (Counsel), Vanessa Rinus (Associate) (all Tax);


André Lohde (Senior Associate), Dr Laura Iva Savić, Lena Butschalowski (Associates) (all Real Estate); 

Dr Jonas Palme (Associate, Corporate);


Dr Philip Matthey (Partner), Aleksandra Kulagina (Business Lawyer) (both Compliance / Investigations);

New York

Christine Lane (Partner, Tax);

Adrienne Ellman (Partner), Andrew J Trubin (Senior Counsel), Cedric Duquene (Associate) (all Corporate);


Matthew Schernecke, Nathan A. Cooper (both Partner, Finance);

Margaret McIntyre (Partner, Tax);


David Crandall, Russell B. Hedman (both Partner), Brittney Bennett, Colin Roche, Christiana Z. Fell, Sydnie Pennington, Hanna Wynn (Associates) (all Corporate / M&A);


Juan Francisco Torres Landa (Partner), Karla Rabasa Armengol (Senior Associate) (both Corporate);

Ricardo Pons Mestre (Partner), Martín Michaus Fernández (Senior Associate) (both Regulatory);

Francisco Palmero Rivera Cambas (Counsel), Alejandro Diener (Associate) (both Tax);

Maria Aldonza Sakar Almirante (Counsel), Manuel Valdez (Associate) (both Finance);

São Paolo

David C Tyler (Counsel), Ana Laura Pereira Pongeluppi (Associate) (both Finance);


John Livesey (Partner), Blaise Salle (Associate) (both Corporate / M&A);

Edward Fear (Senior Associate, Finance);

Callum Fowers (Senior Associate), Ellie Pardy (Associate) (both Tax);  

Eleanor Doubleday (Associate, Employment).