AI-washing – when AI hype becomes a litigation risk
Innovation moves fast, and so do we. Our team helps clients secure and protect IP in a world shaped by rapid digital transformation. Across strategic counseling, smart portfolio structuring, transactions, and litigation, we assist our clients to anticipate change and align their IP strategies with their business growth and objectives.
With deep technical knowledge and global reach, we guide our clients through complex legal and commercial challenges, helping them tailor and implement future proof IP strategies designed to drive growth, stay agile, and maintain resilience in a fast-moving environment.
Our advice includes identifying protectible technology, obtaining IP protection, developing use policies, addressing fair use and licensing issues, defending against assertions, and advocating in disputes. We provide strategic counseling across patents, trademarks, domain names, copyrights, software and databases, including patent prosecution, copyright compliance and governance structures for AI systems , and global trademark enforcement strategies in digital and offline context. Our IP litigators solve the most challenging cross-border and online disputes in today’s global digital environment. Our goal throughout is to help our clients innovate confidently while managing risk and safeguarding their IP assets.
Our capabilities at a glance
400
+
IP lawyers and professionals
50
+
team members with technical degrees
34
languages spoken
Hear from our clients and industry leaders
Hogan Lovells distinguishes itself from others in the industry due to its attention to detail and ability to always keep apprised of new developments.”
Chambers USA 2025 (client quote)
[…] Hogan Lovells houses a respected technology team with experience across all relevant areas. […] Additionally, the team is sought after to assist with novel IT and AI mandates. […] Due to its strong interaction with its IP team, Hogan Lovells caters to various client needs, especially in contentious mandates. With its international reach, the law firm easily manages cross-border mandates for national and international clients.”
Chambers & Partners, 2025
Key contacts
Digital Transformation Academy
Access our Digital Transformation Academy to navigate the full breadth and depth of the seismic forces impacting organizations and today’s society. Explore the multifaceted legal, regulatory, governance, and enforcement challenges that arise across the many technologies and trends in the digital age. We provide the cutting-edge tools and insights you need to succeed.
Awards and recognitions
Band 1, Artificial Intelligence
Legal 500 Germany
2026
Band 2, Artificial Intelligence
Chambers & Partners USA
2025
Global IP Firm of the Year x4
Managing Intellectual Property
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