AI-washing – when AI hype becomes a litigation risk
Strong IP portfolios don’t happen by chance - they’re built through strategic insight, technical depth, market understanding, and proactive global management. We partner with clients to protect and maximize the value of their innovations across patents, trademarks, designs, domain names, copyright, and emerging technologies. Our team combines legal acumen with scientific and engineering expertise, enabling us to advise on complex technologies and evolving business models in today’s digital economy.
Whether you’re launching a new product, entering a new market, leveraging artificial intelligence, or navigating digital transformation, we deliver practical, business-aligned strategies that anticipate risk and create competitive advantage. From patent prosecution to trademarks, domain names and brands, from portfolio audits to licensing, enforcement, and IP-driven transactions, we ensure your IP assets support growth and adapt to change.
Our capabilities at a glance
230
+
design, trademark and domain name professionals
50
+
team members with technical degrees
150
K+
150,400+ active trademark applications in 235 jurisdictions (2024)
8
K+
8,600+ active design applications in 68 jurisdictions (2024)
Hear from our clients and industry leaders
Hogan Lovells has a remarkable breadth and depth of knowledge, coupled with an experience-based capability to present pragmatic solutions."
Chambers Global, 2026
Hogan Lovells has firmly established itself as a formidable player on the global IP scene. Boasting high-quality experts across the globe, the outfit is a go-to resource for the A-to-Z trademark service.
World Trademark Review, 2025
Awards and recognitions
Band 1, European Union Intellectual Property Office (Madrid)
World Trademark Review 1000
2026
Trademark Firm of the Year – Germany
Global IP Awards
2024
17 jurisdictions ranked, including 8 Gold and 5 Silver, and 57 individuals recognized as ‘world leading trademark professionals’
World Trademark Review 1000
2026
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