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Dr. Florian Unseld


Dr. Florian Unseld
English, German
Practice Group

Florian Unseld has his finger on the pulse of his clients' operative business. Whether it is about implementing innovative procurement or distribution ideas, entering into new markets, redefining operative processes or legally designing other commercial ideas - Florian finds economic, pragmatic and creative solutions. He advises particularly in the consumer goods, industrial goods and logistics sectors.

Florian helps with all questions of national and international trade, distribution and consumer protection law, often at the interface to the IT and IP areas. He drafts and negotiates commercial contracts and represents legal interests, for example in the areas of procurement and sales, distribution, cooperation, research and development, marketing, licensing and outsourcing. In addition, he advises on related regulatory matters and in transactions.

Florian is a member of the Commercial practice area, after he worked in the IPMT group of Hogan Lovells from 2007 to 2011. During a secondment, he worked in the legal department of a global technology company. In the course of his legal education, he gained international experience in England and Wales, the US and Australia.

"The success of the practice made it possible to promote various up-and-coming laywers to counsel. They now specifically develop their own areas, for example in export control law or with respect to the outsourcing of logistics."

JUVE handbook, 2014/15

Representative experience

Advising a global luxury goods company (jewellery) on the introduction of new, global distribution systems and the drafting of the model contract portfolio therefor.

Drafting of a model contract portfolio (NDA, LoI, Development Contract, Frame Sales Agreement, T&C's) for a global premium automotive OEM.

Advising a chemical company with respect to the drafting and negotiation of a high-volume contract for the procurement of raw materials with a Brazilian supplier.

Advising a global luxury goods company (beverages) on the drafting of commercial contracts (sale, marketing, distribution).

Advising a global vehicle manufacturer on the outsourcing of a business unit as part of a joint venture, in particular with regard to the drafting and negotiation of commercial contracts for the operation of the joint venture company.

Advising a luxury fashion label on a distribution law dispute with a distributor, including in-court representation and negotiation of a settlement.

Advising a global luxury goods company (beverages) on all questions of distribution law (including disputes with distributors).

Advising a premium automotive OEM on the roll-out of connected cars services in 20 jurisdictions, incl. advice on the distribution system and drafting of the contracts.

Advising a provider of satellite services on the export of dual-use items to African states (incl. procurement of approvals from the German export control authority).

Education and admissions


  • Cardiff University
  • LMU Munich (Ludwig-Maximilians-Universität München)
  • University of Konstanz
  • University of Sydney


  • Deutsche Gesellschaft für Vertriebsrecht e.V. (German Association for Distribution Law)
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