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Consumer frame


The global consumer sector group at Hogan Lovells understands the environment you are operating in — from food and beverages to fashion and luxury, retail, and other consumer goods.

We know about the growing sophistication and the power of the consumer. Securing finance. Acquiring a new business or venturing into new territories. Regulatory compliance. Efficient supply chains and distribution networks. Product design and labelling. Brand protection. Marketing and advertising. Strategic partnerships. We've got you covered.

Our global consumer team can help you where you need us the most. We can protect your unique identity in Hong Kong, or work with you in Washington, D.C. and Brussels, where we are market leaders advising on new regulations being developed in the food and beverage sector. From London to Paris, Milan to New York, we advise the fashion elite.

We understand your industry and anticipate risks and challenges before they become problems so that you can focus on your core business.

Our multilingual, multijurisdictional team provides high quality, tailored advice that gets the outcome you want.

We know your business needs and are there for you. A distinctive culture that is commercial, service focused, and friendly.

Related Practices

Representative Experience

Advised SABMiller, one of the world's largest brewers, on acquisitions of Meantime Brewing Company, Miller Brewing Company, Peroni, Bavaria, and Foster's.

Advised Burberry on its iconic check trademark across Asia.

Advised Belstaff in relation to its agreement with global brand Ambassador David Beckham.

Advised various global food manufacturers on labelling, compositional, claims, packaging, advertising, government inspections, recalls, compliance, and enforcement.

Advised X5 Retail Group on the US$1.65bn acquisition of the Kopeyka retail chain, the largest acquisition in the Russian retail sector.

Advised the John Lewis Partnership on the development of its online retail offering.


Band 1 for Regulatory: Agro/Food

Chambers Europe


Band 1 for Product Liability: Food

Chambers UK

2016 & 2015

Band 1 for Food & Beverages: Regulatory & Litigation Nationwide

Chambers USA


Band 2 for Brand Management

The Legal 500 UK


Band 1 for Regulatory: Agro/Food – Europe-wide

Chambers Europe

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