Area of focus

Fashion and Luxury Brands

Helping acquire new brands and taking them global. Finding the right premises or launching a flagship store. Protecting unique identities and stopping copycats and counterfeits. The fashion and luxury brands team at Hogan Lovells tracks the latest trends so that you can stay on top of your business.

Securing the face of a...

Representative experience

Advising major fashion brand regarding long-term distribution agreements in Europe.

Ongoing representation of women's fashion e-commerce company on global trademark prosecution.

Represented celebrity jeweler on intellectual property matters in connection with sale of brand.

Conducted e-commerce review for large fashion house's U.S. e-commerce operations for brands' online sales and social media channels.

Advised Burberry on its iconic check trademark across Asia.

Advised Belstaff in relation to its agreement with global brand ambassador David Beckham.

Advised Pandora on a wide range of IP, e-commerce, and data privacy matters. Handling its anti-counterfeiting program in Hong Kong and China.

Advised Estee Lauder on the relocation of their Ireland and UK head office. The biggest single pre let in London's West End for 7 years.

Press Releases

Hogan Lovells analyzes trends shaping the Consumer sector in 2019

Washington, D.C., 28 March 2019 − Global law firm Hogan Lovells published Consumer Horizons, the firm’s annual insight into current and evolving trends that are shaping the...

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Hogan Lovells Publications

Consumer Horizons 2019

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Media Mention

The rise of authentication services in China against counterfeiters

Eugene Low was quoted in the Financial Times on the risks around Chinese anti-fake authentication service providers falling foul of unfair competition activities.

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Published Works

INSIGHT: Harness Your IP to Capitalize on Uncertain Economic Times Bloomberg Law

Some of the best-known brands have their roots in uncertain economies, and research shows that when times are tough, brand premiums resonate more than ever.

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Hogan Lovells Publications

Tailor-made approach: Best practices for working with social media influencers

Consumers turn to social media to learn more about the latest trends and hot new products. As a result, social media platforms have become the place for consumer-facing companies to promote ...

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Hogan Lovells Publications

The Future of Fashion with MM.LaFleur

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