Area of focus

Fashion and Luxury Brands

Helping acquire new brands and taking them global. Finding the right premises or launching a flagship store. Protecting unique identities and stopping copycats and counterfeits. The fashion and luxury brands team at Hogan Lovells tracks the latest trends so that you can stay on top of your business.

Securing the face of a...

Representative experience

Advising major fashion brand regarding long-term distribution agreements in Europe.

Ongoing representation of women's fashion e-commerce company on global trademark prosecution.

Represented celebrity jeweler on intellectual property matters in connection with sale of brand.

Conducted e-commerce review for large fashion house's U.S. e-commerce operations for brands' online sales and social media channels.

Advised Burberry on its iconic check trademark across Asia.

Advised Belstaff in relation to its agreement with global brand ambassador David Beckham.

Advised Pandora on a wide range of IP, e-commerce, and data privacy matters. Handling its anti-counterfeiting program in Hong Kong and China.

Advised Estee Lauder on the relocation of their Ireland and UK head office. The biggest single pre let in London's West End for 7 years.

Media Mention

Beyond the data breach: How retail is addressing cybersecurity Retail Dive

Bret Cohen and Lillian Hardy spoke to Retail Dive about the need for retailers to implement data protection strategies that include training employees across departments and vetting...

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Hogan Lovells Publications

Mission Product: Trademarks? Yes. Mootness? No Business Restructuring and Insolvency Alert

In Mission Product Holdings, Inc. v. Tempnology, LLC, 587 U.S. ___ (2019), the Supreme Court held that a debtor's rejection of a trademark license does not eliminate the licensee's right to ...

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Hogan Lovells Publications

Bankrupt brands can't revoke trademark licenses, says SCOTUS LimeGreen IP News

The U.S. Supreme Court has ruled that bankrupt trademark licensors cannot use federal bankruptcy law to rescind the rights of their trademark licensees to continue use of duly licensed...

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Media Mention

From Brexit to social media: Six key issues affecting IP and fashion

Penelope Thornton spoke to Managing Intellectual Property about the challenges social media can have on copyright matters for retailers and fashion companies. She also talked how social...

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Hogan Lovells Publications

USPTO reiterates commitment to detect and prevent fraudulent foreign trademark applications LimeGreen IP News

The U.S. Patent and Trademark Office (USPTO) recently reiterated its commitment to stemming the tide of inaccurate and fraudulent trademark applications originating primarily from China.

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