Hogan Lovells secures Mile High stadium naming rights deal with Empower Retirement for home of the Denver Broncos

Denver, 9 October 2019 – A team from global law firm Hogan Lovells has advised Denver’s Metropolitan Football Stadium District in the negotiation of a naming rights agreement with Empower Retirement. The deal will rename the Denver Broncos NFL home stadium as Empower Field at Mile High.

The transaction, worth US$63 million to the District over the 21-year life of the contract, involves sponsorship exclusivity in the retirement benefits category, the sale of rights to name the stadium, exterior signage on the stadium, and exclusivity and signage in surrounding areas.  

Based in the Denver metropolitan area, Empower Retirement is the nation’s second-largest retirement plan provider. 

The naming rights deal at Mile High is the second naming rights deal handled by our Denver office in 2019, following January’s work on behalf of Oracle to secure naming rights for Oracle Park, the home of MLB’s San Francisco Giants, another iconic venue for American professional sports.  

The Hogan Lovells team was led by partner Craig Umbaugh, alongside senior associates Ryan Adrian and Katy Raffensperger, with support from fellow partners David London and Matt Eisler and senior associate Jordan Chase.

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