Lloyd Parker

Lloyd Parker

Office Managing Partner, Tokyo

Email lloyd.parker@​hoganlovells.com

Phone +81 3 5157 8256

Fax +81 3 5157 8210

LanguagesEnglish, Japanese

Practice groupIntellectual Property

He is excellent - he has a very strong passion in the field of trade marks and at the same time is very flexible in considering client requirements.

Chambers Asia-Pacific 2016

As Head of our Intellectual Property, Media, and Technology practice group in Asia, Lloyd Parker provides trademark portfolio management and enforcement counsel to clients in a broad range of industries.

With over 25 years of experience as an intellectual property lawyer, he regularly works with the firm's global offices and with other law firms in more than 150 jurisdictions, to offer multijurisdictional trademark advice (contentious and non-contentious) to clients. Having gained experience as a management consultant at one of the world's most famous management consulting companies, he provides legal counsel in a commercial, strategic, and practical manner.

His counsel to clients goes beyond traditional trademark advice.

• He created and is leading our Total Brand Care concept, which is designed to assist our clients through a holistic service relating to brands by integrating a number of our legal practices beyond trademark law that are relevant to commercializing and protecting the value and reputation of a company and their brands.

• He also created and continues to lead our Annual Brand Benchmarking Report, which provides to our clients practical global benchmarking data from hundreds of companies about how companies approach trademark prosecution, enforcement, and internal management of their trademark departments.

• His latest innovation is the recent commencement of our new Brand Creation services, which from the very start of the brand name development process combines: trademark and brand creation expertise; multi-disciplinary teamwork between the client, Hogan Lovells, and external creative agencies; and project management and communication software, which we have specifically designed and created for this service, to result in brands that are both creative and legally strong.

Lloyd is recognized by every independent legal directory as a "leading IP lawyer in Japan."

Awards and recognitions


Sole winner of Client Choice Award for Trademark in Japan
International Law Office


Leading individual in Intellectual Property
Chambers Asia-Pacific


Leading individual in Intellectual Property
Chambers Global


Leading individual in Japan for Enforcement and Litigation/Prosecution and Strategy
World Trademark Review 1000


Leading individual in Intellectual Property
Legal 500 Asia-Pacific


IP Star for trademark/copyright, Managing Intellectual Property
IP Stars


Listed in Best Lawyers in Japan
Best Lawyers


Leading individual in Intellectual Property
Who's Who Legal Japan

Education and admissions


Kyoto University of Foreign Studies, 1994

Doshisha University, 1993

B.A., University of Queensland, 1992

LL.B, with honors, University of Queensland, 1988

B.Com., University of Queensland, 1985


Member, Licensing Executive Society in Japan

Member, International Trademark Association (INTA)

Member, Japan Intellectual Property Association

Member, International Association for the Protection of Intellectual Property of Japan (AIPPI Japan)

Bar admissions and qualifications


England and Wales

Japan - Daiichi Tokyo Bar Association (Gaikokuho Jimu Bengoshi)

Court admissions

High Court of Australia

England and Wales

Supreme Court of Queensland

Representative experience

Advising one of Japan's top automotive brands by revenue on global trademark portfolio management, including applications, office actions, oppositions, negotiations, and agreements in over 150 countries

Creating and implementing an international brand protection strategy for a leading Japanese company resulting in the seizure of over 250 million infringing goods worldwide

Advising Japanese electronics manufacturer on global trademark and design portfolio management, including searches, applications, negotiations with third party right holders and enforcement against infringers

Advising Japanese medical devices manufacturer on domain name registration and renewal, and global trademark portfolio management including clearance searches, applications, and registrations

Advising a leading Japanese electronics manufacturer on their global licence agreements

Advising one of the world's most famous food and beverage companies on the registration and protection of their brands

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