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Lloyd Parker

Office Managing Partner

Lloyd Parker
English, Japanese
Practice Group
Intellectual Property
As Head of our Intellectual Property, Media and Technology Practice Group in Asia, Lloyd provides trademark portfolio management and enforcement counsel to clients in a broad range of industries.

With over 25 years of experience as an intellectual property lawyer, he regularly works with the firm’s global offices and with other law firms in more than 150 jurisdictions, to offer multijurisdictional trademark advice (contentious and non-contentious) to clients. Having gained experience as a management consultant at one of the world's most famous management consulting companies, he provides legal counsel in a commercial, strategic, and practical manner.

His counsel to clients goes beyond traditional trademark advice.

• He created and is leading our Total Brand Care concept which is designed to assist our clients through a holistic service relating to brands by integrating a number of our legal practices beyond trademark law that are relevant to commercializing and protecting the value and reputation of a company and their brands.

• He also created and continues to lead our Annual Brand Benchmarking Report which provides to our clients, practical global benchmarking data from hundreds of companies about how companies approach trademark prosecution, enforcement and internal management of their trademark departments.

• His latest innovation is the recent commencement of our new Brand Creation services, which from the very start of the brand name development process combines: trademark and brand creation expertise; multi-disciplinary teamwork between the client, Hogan Lovells and external creative agencies; and project management and communication software which we have specifically designed and created for this service, to result in brands which are both creative and legally strong.

Lloyd is recognized by every independent legal directory as a “leading IP lawyer in Japan.”


Representative experience

Advising Japan's top 3 automotive brand by revenue on global trademark portfolio, including applications, office actions, oppositions, negotiations, and agreements in over 150 countries.

Creating and implementing an international brand protection strategy for a leading Japanese company resulting in the seizure of over 250 million infringing goods worldwide.

Advising Japanese electronics manufacturer on global trademark and design portfolio management, including searches, applications, negotiations with third party right holders and enforcement against infringers.

Advising Japanese medical devices manufacturer on domain name registration and renewal, and global trademark portfolio management including clearance searches, applications, and registrations.

Advising a leading Japanese electronics manufacturer on their global licence agreements.

Advising one of the world's most famous food and beverage companies on the registration and protection of their brands.

Education and admissions


  • Kyoto University of Foreign Studies, 1994
  • Doshisha University, 1993
  • B.A., University of Queensland, 1992
  • LL.B, with honors, University of Queensland, 1988
  • B.Com., University of Queensland, 1985


  • Member, Licensing Executive Society in Japan
  • Member, International Trademark Association (INTA)
  • Member, Japan Intellectual Property Association

Bar admissions and qualifications

  • Australia
  • England and Wales
  • Japan - Daiichi Tokyo Bar Association (Gaikokuho Jimu Bengoshi)

Court admissions

  • High Court of Australia
  • England and Wales
  • Supreme Court of Queensland


Intellectual Property: International

Chambers Asia-Pacific


Leading individual in Intellectual Property

Legal 500 Asia Pacific


Leading individual in Intellectual Property

Chambers Global


Leading individual in Intellectual Property

Chambers Asia Pacific

2014 - 2017

IP Star for trademark/copyright, Managing Intellectual Property

IP Stars

2015 - 2018

Leading individual in Japan for Enforcement and Litigation / Prosecution and Strategy

World Trademark Review 1000


Listed in Best Lawyers in Japan

Best Lawyers


Sole winner of Client Choice Award for Trademark in Japan

International Law Office


Lloyd Parker is head of intellectual property, media and technology in Asia and the Middle East and is highly respected by clients and peers alike. His area of strength lies in trade mark issues on an international level, including searches, filing applications, oppositions and enforcement. According to one source, 'he is excellent - he has a very strong passion in the field of trade marks and at the same time is very flexible in considering client requirements

Chambers Asia Pacific

Latest thinking and events

Hogan Lovells Events

Going Global

Tokyo: 16 November 2017 at 09:30 - 18:00 ; Osaka: 13 November 2017 9:30 - 18:00

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