Lloyd Parker

Lloyd Parker

Office Managing Partner, Tokyo

Email lloyd.parker@hoganlovells.com

Phone +81 3 5157 8256

Fax +81 3 5157 8210

LanguagesEnglish, Japanese

Practice groupIntellectual Property

As Head of our Intellectual Property, Media and Technology Practice Group in Asia, Lloyd provides trademark portfolio management and enforcement counsel to clients in a broad range of industries.

With over 25 years of experience as an intellectual property lawyer, he regularly works with the firm’s global offices and with other law firms in more than 150 jurisdictions, to offer multijurisdictional trademark advice (contentious and non-contentious) to clients. Having gained experience as a management consultant at one of the world's most famous management consulting companies, he provides legal counsel in a commercial, strategic, and practical manner.

His counsel to clients goes beyond traditional trademark advice.

• He created and is leading our Total Brand Care concept which is designed to assist our clients through a holistic service relating to brands by integrating a number of our legal practices beyond trademark law that are relevant to commercializing and protecting the value and reputation of a company and their brands.

• He also created and continues to lead our Annual Brand Benchmarking Report which provides to our clients, practical global benchmarking data from hundreds of companies about how companies approach trademark prosecution, enforcement and internal management of their trademark departments.

• His latest innovation is the recent commencement of our new Brand Creation services, which from the very start of the brand name development process combines: trademark and brand creation expertise; multi-disciplinary teamwork between the client, Hogan Lovells and external creative agencies; and project management and communication software which we have specifically designed and created for this service, to result in brands which are both creative and legally strong.

Lloyd is recognized by every independent legal directory as a “leading IP lawyer in Japan.”

Awards and recognitions


Leading individual in Intellectual Property
Legal 500 Asia Pacific


Leading individual in Intellectual Property
Chambers Global


Leading individual in Intellectual Property
Chambers Asia Pacific


IP Star for trademark/copyright, Managing Intellectual Property
IP Stars


Leading individual in Japan for Enforcement and Litigation / Prosecution and Strategy
World Trademark Review 1000


Listed in Best Lawyers in Japan
Best Lawyers


Sole winner of Client Choice Award for Trademark in Japan
International Law Office


Lloyd Parker is head of intellectual property, media and technology in Asia and the Middle East and is highly respected by clients and peers alike. His area of strength lies in trade mark issues on an international level, including searches, filing applications, oppositions and enforcement. According to one source, 'he is excellent - he has a very strong passion in the field of trade marks and at the same time is very flexible in considering client requirements
Chambers Asia Pacific

Education and admissions


Kyoto University of Foreign Studies, 1994

Doshisha University, 1993

B.A., University of Queensland, 1992

LL.B, with honors, University of Queensland, 1988

B.Com., University of Queensland, 1985


Member, Licensing Executive Society in Japan

Member, International Trademark Association (INTA)

Member, Japan Intellectual Property Association

Bar admissions and qualifications


England and Wales

Japan - Daiichi Tokyo Bar Association (Gaikokuho Jimu Bengoshi)

Court admissions

High Court of Australia

England and Wales

Supreme Court of Queensland

Representative experience

Advising one of Japan's top automotive brands by revenue on global trademark portfolio management, including applications, office actions, oppositions, negotiations, and agreements in over 150 countries

Creating and implementing an international brand protection strategy for a leading Japanese company resulting in the seizure of over 250 million infringing goods worldwide

Advising Japanese electronics manufacturer on global trademark and design portfolio management, including searches, applications, negotiations with third party right holders and enforcement against infringers

Advising Japanese medical devices manufacturer on domain name registration and renewal, and global trademark portfolio management including clearance searches, applications, and registrations

Advising a leading Japanese electronics manufacturer on their global licence agreements

Advising one of the world's most famous food and beverage companies on the registration and protection of their brands

Latest thinking and events

Hogan Lovells Publications

Global IP outlook 2018

Hogan Lovells Events

Going Global


Global Trademark Seminar Tokyo


Global Trademark Seminar Osaka


Global Trademark Seminar Nagoya

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