Practice

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Press Releases

Hogan Lovells successfully defends Wawi in a complex 3D trademark and OEM dispute in China

Hogan Lovells China team and Hogan Lovells Fidelity have recently secured an important victory for WAWI Xiamen (i.e. the Chinese subsidiary of the leading German chocolate manufacturer Wawi ...

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Events

Global IP Outlook Webinar Series - From homes to stadiums: Brand presence in e-sports

The e-sports market has grown exponentially over recent years. Today, it is lined up to be the next billion dollar industry, reaching broad global audiences and attracting heavy investment...

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Events

Webinar: Implementing the EU Trade Marks Directive - what's changing in national trade mark law?

On 25 January 2019, we hosted our first IP Outlook webinar of 2019 - which focused on the implementation of the EU Trade Marks Directive and its...

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Hogan Lovells Events

Going Global 2018

Cross-practice, multi-track seminar on advanced trademark issues, global M&A transactions, global patent updates for technology companies, energy investments, and recent...

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