Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Hogan Lovells Publications

Imogen Fowler a sponsor at the Hogan Lovells Women's Tea – INTA 2019 LimeGreen IP News

Intellectual Property (IP) Partner Imogen Fowler sponsored the Hogan Lovells Women's Tea on 21 May 2019 at the Westin hotel.

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Awards and Rankings

MIP: Top 250 Women in IP 2019/20 LimeGreen IP News

Arlene Chow, Zhen (Katie) Feng, Imogen Fowler, Natalia Gulyaeva, and Julia Anne Matheson have been included in Managing Intellectual Property's Top 250 Women in IP list for 2019/20.

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Sponsorships and Speaking Engagements

Women's Power Breakfast

We were delighted to be one of the sponsors of the Women's Power Breakfast at the International Trademark Association (INTA) 2019 Annual Meeting. Intellectual Property Partners Julia Anne...

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Hogan Lovells Publications

USPTO reiterates commitment to detect and prevent fraudulent foreign trademark applications LimeGreen IP News

The U.S. Patent and Trademark Office (USPTO) recently reiterated its commitment to stemming the tide of inaccurate and fraudulent trademark applications originating primarily from China.

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Hogan Lovells Publications

The legal implications of brand blanding Alert

In the trademark world, 2018 was notable for the number of well-known brands that chose to shorten and "universalize" their names, to simplify or drop their logos, or to rebrand entirely....

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Hogan Lovells Publications

The impact of intellectual property on artificial intelligence Alert

As artificial intelligence (AI) and machine learning are integrated into an increasing number of products and services, protection and enforcement issues involving patents and trade secrets ...

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