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Trademarks and Brands frame

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Global rebrands. Expanding into new markets. Stopping counterfeit products at their source. Defending color marks or corporate names and identities. These are just some of the things our 240 trademark professionals do on a daily basis. With a team of domain names practitioners, we offer an integrated approach to online brand management, in a world where online commerce is rivaling traditional routes to market.

We don't just execute. We look after your brand, providing valuable insight in challenging, but important, markets to help you succeed where others have failed.  

Representative Experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing the global trademark portfolio and domain name enforcement for eBay, and major global rebrands for both eBay and PayPal.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Representing Amazon in the UK appeal of Lush v Amazon, relating to the use of trademarks as search terms in its online search function.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Managing EUTM portfolio and EUTM and pan-European conflicts of multinational companies like Dell, T-Mobile, Sony, Panasonic, Estée Lauder, Mars, Starbucks, Billabong, Kenneth Cole, and eBay.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Pandora on the full spectrum of trademark issues, including international brand and portfolio strategy. This has included protection, enforcement, anti-counterfeiting programs, and cross-border infringement actions.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Enforcement actions resulting in more than 9 million products seized by the Trademark Office with the assistance of Customs, within an 18 month period.


Germany - Contentious Firm of the Year

Managing Intellectual Property Global Awards


Italy - Contentious Firm of the Year

Managing Intellectual Property Global Awards


Inaugural OHIM Work Firm of the Year

Managing Intellectual Property Global Awards

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