Meryl Bernstein
Partner Intellectual Property, Media, and Technology
-
Overview
-
Experience
-
Credentials
-
Insights and events
Whether it's the next commercial or strategic transaction, reshaping supply or distribution relationships, or executing new technology and distribution platforms, Meryl Bernstein partners with clients to bring practical solutions in real time. Meryl is the co-head of the firm's global Retail, Consumer Products, and Fashion group and the co-head of the Transactional group within the Intellectual Property, Media, and Technology practice group.
Meryl brings her extensive skills in e-commerce and technology transactions to help global fashion, beauty, internet, and software firms with a range of technology, marketing, and complex commercial matters from supply chain, distribution, licensing, and promotional arrangements. Meryl also advises clients on their social media presence and online marketing issues, including through sweepstakes and promotions.
Meryl guides her clients through large-scale change as they expand into new markets or business lines, from a technology and IP perspective, advising on licensing agreements, IP protection matters, IP integrations, and more. She navigates clients through digitizing traditional products, launching new product lines, commencing new partnerships with technology providers, and incorporating new technologies into their business. Meryl also advises companies on the IP components of M&A and asset deals and other commercial arrangements in the M&A context.
Meryl's prior role as Assistant General Counsel at Gilt Groupe, where she oversaw all IP matters and advised on a range of commercial agreements, taught her the importance of practical legal advice with a quick turnaround. Previously with another international law firm, Meryl advised on IP issues in the most high-profile mergers and acquisitions, securities offerings, and financing transactions in the world.
Meryl is the immediate past president of the Washington, D.C. chapter of Ellevate Network and is active with the firm's initiatives for the advancement of women lawyers.
Representative experience
Aldo on various brand licensing matters.
Girl Scouts of the USA on all aspects of its Digital Cookie program, making cookies available for purchase online, including licensing, manufacturing, and customer terms.
Tommy John on corporate transactional and strategic advice, as well as their key commercial arrangements –recently leading a worldwide team to advise on an international warehousing and distribution arrangement
Sotheby’s on the next chapter of its business model, including its transitions from a auction-based sales model to a an eCommerce platform.
Cupid Intimates, a leading manufacturer and retailer of women’s intimate apparel, on a range of manufacturing, distribution and licensing matters.
Celebrity jeweler Neil Lane on intellectual property matters in connection with sale of Neil Lane brand to Authentic Brands Group.
A national retailer on the development and implementation of its Retail Media Network, which will create a new online advertising platform for brand partners.
OUTFRONT Media on its acquisitions of the technology and tools necessary to digitize its business, including complex license and IP transfer arrangements.
Global beverage company on key commercial agreements relating to new product development, market tests and launches.
Leading food and beverage manufacturers and retailers including Wyandot regarding supply and manufacturing arrangements.
Global cosmetic companies such as Supergoop! and Glo Skin with respect to complex commercial agreements including international distribution and supply chain arrangements.
Soremartec, a branch of the Ferrero Group, in connection with IP transactional matters for the company's Open Innovation Center.
Women's fashion company MM. LaFleur on intellectual property matters, including global trademark prosecution.
Conducted e-commerce review for large fashion house's U.S. e-commerce operations for brands' online sales and social media channels.
Synopsys in its US$565m purchase of Black Duck Software, a venture-backed software security company.
KBR, Inc., in its acquisition of SGT, Inc., a government services provider.
Various consumer-facing brands in connection with development, implementation, and administration of sweepstakes, contests, and promotions companywide, including on social media platforms.
Advises clients on issues relating to their social media presence, online marketing, and business initiatives.
*Matter handled prior to joining Hogan Lovells.
Credentials
- J.D., Fordham University School of Law, cum laude, 2006
- B.A., Wellesley College, summa cum laude, Phi Beta Kappa, Trustee Scholar for Outstanding Academic Achievement, 2003
- Virginia
- District of Columbia
- New York
- U.S. District Court, Eastern District of New York
- U.S. District Court, Southern District of New York
- U.S. Supreme Court
- Member, ChIPs (organization for Women in IP), 2013-Present
- Member, Fashion Law Committee, New York Bar Association, 2012-Present
- Member, Intellectual Property Law Section, American Bar Association, 2007-Present
- Past President of the Board, Ellevate, Washington, D.C. chapter
- Member, Internet Committee, International Trademark Association
- Member, Women in Technology