Meryl Rosen Bernstein
Whether it's the next large commercial transaction, helping with branding, social media, or trademark matters, or carrying out new technology platforms, Meryl Bernstein partners with her clients to bring practical solutions in real time.
Meryl brings her extensive skills in e-commerce and technology transactions to the Hogan Lovells Intellectual Property team, and Technology, Media and Telecoms practice. On a daily basis, Meryl helps internet, fashion, software, pharmaceutical, and financial companies with a range of technology, trademark, copyright, marketing, and general commercial issues. Meryl also helps her clients with cutting-edge issues relating to their social media presence, online marketing, and business initiatives. Meryl has significant experience handling life sciences transactions, including collaboration and license agreements, development agreements and supply agreements, as well as overseeing contract review and diligence matters for large-scale life sciences acquisitions.
Meryl's experience as assistant general counsel at Gilt Groupe, the e-commerce company based in New York City, means that she understands the importance of practical legal advice with a quick turnaround. At Gilt, Meryl oversaw all intellectual property matters and advised on a range of commercial agreements, handling key relationships with fashion brands, and on legal issues relating to supply agreements, supply chains, logistics, and sourcing issues, as well as brand-related copyright and trademark issues. Meryl also handled the development, implementation, and administration of sweepstakes, contests, and promotions companywide, including on social media platforms.
Meryl previously practiced law with distinction at another international law firm in New York City, where she advised on intellectual property issues in the largest high-profile mergers and acquisitions, securities offerings, and financing transactions in the world.
Meryl applies her niche legal experience to her advocacy work and serves as co-president of the Board of Ellevate's Washington, D.C. Chapter. Ellevate was founded by Sallie Krawcheck and is a global professional women's network focused on investing in women in the workplace.
Areas of Focus
Counseled Girl Scouts of the USA on all aspects of its Digital Cookie program, making cookies available for purchase online.
Continued representation of firm client Red Bull in a number of successful trademark enforcement matters.
Managed large-scale intellectual property due diligence project and provided counsel to Novartis in connection with US$16bn acquisition.
Closed significant cross-border supply and services agreements for Octo Telematics, a leading provider of telematics services to insurance companies.
Instructed J Brand regarding long-term distribution agreement in Europe.
Led Gilt Groupe on fashion law matters relating to the launch of private label brands and the negotiation of large-scale supply agreements.
Ongoing representation of Time Warner Cable in connection with software licenses and commercial services transactions.