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Luigi Mansani


Luigi Mansani

In a market traditionally dominated by boutiques headed by academics, Luigi Mansani offers the unique combination of heading the IP practice of an International Law Firm being a university professor. Well known by judges, respected by colleagues, loved by clients for his 25 years' experience in handling the most complex matters and for his academic profile, Luigi is one of the major stars in Italian IP.

This is confirmed by his first-tier ranking in all major directories and the large number of awards received. Educated by 20 years of teaching in an Economic Faculty to be always focused on the business effects of legal strategies, Luigi is a maniac for quality in all details and a recognised market leader in litigation and arbitration. An Internet geek from the very beginning, Luigi has a true love for IP, nourished also by his zest for contemporary arts and design.

“Esteemed professor and lawyer” Luigi Mansani heads up the department: “He is a very important IP player and a great adversary when it comes to contentious work.”

Representative Experience

Continuous assistance to the Frau Group in the worldwide management of the IP portfolio of companies of the group (Cassina, Cap Design, Poltrona Frau)

Successfully assisting PepsiCo in a dispute regarding their major chips brand in Italy

Assisting Expo 2015 in ambush advertising disputes

Assisting Estée Lauder before the Italian Supreme Court in a highly profile case concerning the 'CLINIQUE' trademark

Assistance to Benetton, Prada, H&M, Caterpillar in trademark disputes

Acting as counsel of one the world's largest U.S. winemakers in various trademark matters and regulatory issues concerning the advertisement of wine products

Assisting an American coffeehouse chain in connection with the management of its Italian trademark portfolio and in opposition disputes against potential infringers

Advising Google in a number of copyrights and trademark matters

Assisting Edenred SA in various nullity proceedings brought by Repas Lunch to seek the invalidity of the "Ticket Restaurant" and other "Ticket" trademarks

Assisting PepsiCo in a dispute involving trademark infringement, unfair competition, "look-alike", misleading advertising and "ambush marketing" claims

Continued assistance to the leading telecommunication company Deutsche Telekom AG in several trademarks and domain names matters, as well as in related opposition proceedings

Assisting Dell on the new rules on copyright levies in coordination with Hogan Lovells' teams in other European jurisdictions

Education and admissions


  • Full Professor of Intellectual Property Law, Università degli Studi di Parma, 2002
  • Full Professor of Commercial Law, Università degli Studi di Parma, 1994
  • Associate Professor of Commercial Law, Università degli Studi di Firenze, 1992
  • Assignee of Research Fellowship, Max-Planck Institute for International and Foreign Copyright, Patent and Competition Law, Munich, 1990
  • Law Degree, Università degli Studi di Parma, 1982


  • INTA
  • Associazione Disiano Preite per lo studio del diritto dell'impresa

2014 & 2016

IP Lawyer of the Year

Legalcommunity Awards


IP Star for 2016

Managing Intellectual Property


“Esteemed professor and lawyer” Luigi Mansani heads up the department: “He is a very important IP player and a great adversary when it comes to contentious work.”

World Trademark Review 1000


Clients agree that Luigi Mansani "is able to solve difficult issues and always obtains very good results."

Chambers Europe


I appreciate Luigi’s technical know-how and his timely responses and support. He is sophisticated and a brilliant strategist

ILO Client Choice


Market observers view Luigi Mansani as an excellent patent litigator with vast experience in all areas of IP such as trade marks, copyright and unfair competition. His high-calibre clientele also instruct him on non-contentious matters.

Chambers Europe


Head of the IP practice Luigi Mansani is “simply excellent”

World Trademark Review

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