Area of focus

Fashion and Luxury Brands

Helping acquire new brands and taking them global. Finding the right premises or launching a flagship store. Protecting unique identities and stopping copycats and counterfeits. The fashion and luxury brands team at Hogan Lovells tracks the latest trends so that you can stay on top of your business.

Securing the face of a...

Representative experience

Advising major fashion brand regarding long-term distribution agreements in Europe.

Ongoing representation of women's fashion e-commerce company on global trademark prosecution.

Represented celebrity jeweler on intellectual property matters in connection with sale of brand.

Conducted e-commerce review for large fashion house's U.S. e-commerce operations for brands' online sales and social media channels.

Advised Burberry on its iconic check trademark across Asia.

Advised Belstaff in relation to its agreement with global brand ambassador David Beckham.

Advised Pandora on a wide range of IP, e-commerce, and data privacy matters. Handling its anti-counterfeiting program in Hong Kong and China.

Advised Estee Lauder on the relocation of their Ireland and UK head office. The biggest single pre let in London's West End for 7 years.

Hogan Lovells Publications

#Trending: The FTC has stepped up regulatory investigations on social media. Is your company in compliance?

Facebook, Instagram, YouTube, and other social media platforms have become the format of choice for many companies that want to advertise their products and services. At the same time, the...

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