Imogen Fowler works with brand owners to proactively protect and enforce their trademarks and designs across Europe and globally, from brand inception and strategy through to searching, filing, enforcement, anti-counterfeiting and commercialization. Based in Alicante, Spain, the home of the European Union Intellectual Property Office, Imogen advises clients in multiple European languages and has extensive experience of the similarities and differences in intellectual property laws across the Europe region.
Having managed the prosecution and enforcement of more than 25,000 trademarks and 5,000 designs across the Europe region for Mars, one of the world's largest FMCG companies, in an outsourced role, Imogen understands how to work alongside business teams to develop new brands, manage risks and drive brand recognition. She also manages the European and global portfolios of many other well-known and innovative brand owners in the FMCG, food and beverage, fashion and luxury goods, life sciences, TMT and media and entertainment industries.
She has extensive experience in handling European Union trademark and design matters, including achieving registration of non-traditional trade marks such as position marks and colour marks and advising on complex strategies in European Union trademark oppositions and cancellations. She also regularly handles appeals from decisions of the European Union Intellectual Property Office to the General Court in Luxembourg. Dual qualified as a solicitor in both England and Wales and New Zealand, clients describe Imogen as 'a truly engaged business partner' and say that “Her ability to navigate complex IP matters and disseminate them into practical, understandable advice is impeccable.”
Imogen is '‘technically brilliant and business savvy’, and ‘able to translate complex technical matters into business-friendly and understandable terms’.'
'What clients said: 'She provides extremely commercial advice in a very user-friendly way and, importantly for us, assesses risk based on her excellent knowledge of our industry, similar industries and the current legal landscape.'
Areas of Focus
Managing the global intellectual property rights of a U.S. Fortune 500 company and advising them on brand expansion in Europe and internationally.
Successfully representing pharmaceutical company Ferring in appeals from decisions of the European Union Intellectual Property Office to the General Court in Luxembourg regarding the level of attention of end consumers.
Advising coffee company Starbucks on pan-European clearance, brand protection and enforcement issues and handling a complex global trademark dispute involving one of its core brands.
Advising clothing manufacturer Billabong on all aspects of pan-European brand strategy, portfolio management, and enforcement.
Acting for one of the UK's leading online retailers in relation to torpedo cancellation actions before the EUIPO.
Successfully achieving registration of position trademarks for clothing manufacturer adidas in the EU and managing their European Union trademarks and International Registrations.