Imogen Fowler | Alicante | Hogan Lovells

Imogen Fowler

Office Managing Partner Intellectual Property, Media, and Technology


English, Italian, French, Spanish

Fowler Imogen

Imogen Fowler
Fowler Imogen
  • Overview
  • Experience
  • Credentials
  • Insights and events
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"Managing global portfolios with aplomb, the 'absolutely outstanding' Imogen Fowler garners warm aplaudits...She is technically excellent, incredibly responsive and a pleasure to deal with'."

World Trademark Review 1000, Spain, 2018

Imogen Fowler works with brand owners to proactively protect and enforce their trademarks and designs across Europe and globally, from brand inception and strategy through to searching, filing, enforcement, anti-counterfeiting and commercialization. Based in Alicante, Spain, the home of the European Union Intellectual Property Office, Imogen advises clients in multiple European languages and has extensive experience in intellectual property laws across the Europe region.

Having managed the prosecution and enforcement of more than 25,000 trademarks and 5,000 designs across the Europe region for Mars, one of the world's largest FMCG companies, in an outsourced role, Imogen understands how to work alongside business teams to develop new brands, manage risks and drive brand recognition. She also manages the European and global portfolios of many other well-known and innovative brand owners in the FMCG, food and beverage, fashion and luxury goods, life sciences, TMT and media and entertainment industries.

She has extensive experience in handling European Union trademark and design matters, including achieving registration of non-traditional trade marks such as position marks and colour marks and advising on complex strategies in European Union trademark oppositions and cancellations. She also regularly handles appeals from decisions of the European Union Intellectual Property Office to the General Court in Luxembourg. Triple qualified as a solicitor in England and Wales, Ireland and New Zealand, clients describe Imogen as 'a truly engaged business partner' and say that “Her ability to navigate complex IP matters and disseminate them into practical, understandable advice is impeccable.”

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Clients warmly endorse Imogen Fowler at Hogan Lovells for her “technical know-how, commerciality and crystal clear communication”. She is “running the show” in Alicante, thanks to her broad experience managing global trademark and design strategies.

Who's Who Legal, Trademarks, 2018

Representative experience

Managing the global trade mark portfolios of Ocean Spray, Asahi Europe, and Gamesys, and the European portfolios of multiple well-known brand owners.
Successfully enforcing adidas' famous 3-stripes mark against a 2-stripe mark in appeals before the Court of Justice, Europe's highest court.

Advising Starbucks on pan-European clearance, prosecution & enforcement, and enforcing its famous siren device against a lookalike in an appeal before the General Court.
Advising Netflix on European title clearance and managing its EU trade mark portfolio.
Advising clothing manufacturer Billabong on all aspects of pan-European brand strategy, portfolio management, and enforcement.

Handling the EU trade mark portfolio of the Mars group of companies and acting for Mars in relation to EU-wide clearance and strategic enforcement matters.


  • B.A., The University of Auckland, 2000
  • LL.B., The University of Auckland, 2000
  • INTA


Intellectual Property: Patents & Trade Marks, Recognised Practitioner

Chambers Europe

Intellectual Property: Patents & Trade Marks (Spain), Recognised Practitioner

Chambers Global

Intellectual Property: Trade marks

Legal 500 EMEA

2014-2019 and 2021
Intellectual Property: Patents

Legal 500 EMEA

Ranked Gold in Prosecution and Strategy

WTR 1000


Who's Who Legal

IP Star for Trademarks

Managing Intellectual Property

Women in Business Law (Trademark)

Expert Guides


Client Choice Awards

Winner of Trademark Thought Leader award

Who's Who Legal