Hogan Lovells launches its new Africa campaign 'Be a mountain, or lean on one'

Lagos, Nigeria, 4 November 2016: Global law firm Hogan Lovells has launched its new Africa campaign, ‘Be a mountain, or lean on one’, to further reinforce its commitment to Africa.

The re-brand is part of a wider strategy to build the firm’s brand and grow its reputation, having been doing business across the continent for over 30 years, more recently gaining depth and mass with an on the ground presence in South Africa. The firm aims to expand its reach in other key markets, including Kenya and Nigeria.

'Be a mountain, or lean on one' is an African proverb chosen to form the centre of the firm’s new brand campaign.  This single, short sentence aptly summarises the words that the African continent associate with the firm.

Head of Africa Andrew Skipper explains the importance of this campaign, “The new frontier of African businesses will break boundaries to achieve success.  They are the mountains of today and the future, and we are the support they can lean on. We believe the proverb we have chosen reflects not only who we are, but also who our clients are or aspire to be. In Africa a mountain is considered a wise and supportive leader. It has gravity and strength. Of course this describes many of our clients already and we know that they demand the support of partners equal in stature. We can provide them that support. We are not just a law firm; we are experienced legal business advisors with an intimate knowledge of and passion for Africa. And that’s why clients can lean on us.”

“But we also want those of our clients who are not yet mountains to know that they can lean on us. Africa is bourgeoning with entrepreneurs and they can lean on us to expand, grow and move their business forward. The continent is constantly transforming. Generations of new visionaries are paving the way and we aim to be there as a strong guide and support to these clients,” comments, Skipper.

The campaign also reflects the four pillars which form Hogan Lovells’ core values for operating in Africa.

The firm is committed to understanding Africa, to listen, not preach, and to becoming more culturally and business aware thanks to the relationships constantly being built in Africa – both with clients and local law firms. 

Hogan Lovells is fully committed to operating in Africa and has over 100 lawyers in its South Africa office, supported by hundreds more globally. Hogan Lovells has also continued to invest in Africa through recruitment and secondment programmes, as well as arts patronage. Lastly, and perhaps most importantly, Hogan Lovells respect Africa.

In addition to working in collaboration with clients and teams on the ground in Africa on business matters, the firm also supports a range of corporate social responsibility initiatives around Africa.

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