Richard Welfare focuses on regulatory compliance work within the Commercial Law practice area.
Richard works with manufacturing companies to ensure that they comply with legislation and regulatory frameworks, including requirements governing product composition, labeling, packaging and claims, rules relating to advertising and marketing campaigns and other key considerations when launching a product in the EU/UK. Richard has helped clients resolve issues with UK enforcement authorities, including Trading Standards, the ASA (Advertising), MHRA (Medical Devices) and the FSA (Food).
Richard has worked with in-house counsel and corporate affairs teams to design and implement public affairs programs and targeted communication strategies, and has worked with companies to design safety programs, following safety or product quality crises.
Richard advises clients on the contracting arrangements, providing commercial support to in-house teams. He works on a variety of contracts including those for supply, co-manufacturing, distribution, logistics, warehousing, agency and general trading terms. Richard also represents companies in the appointment of celebrities for advertising or endorsement campaigns and major sponsorship opportunities.
'has a get the job done mentality'
'He has significant expertise in marketing and advertising-related commercial contracts',
Areas of Focus
Advised a dairy manufacturer on the launch of an innovative product onto the UK market.
Advised a multinational corporation on its sponsorship of national football teams and associated marketing rights.
Advised a producer of a medical device on compliance with UK advertising rules and routes to market issues.
Negotiated a series of celebrity endorsement agreements on behalf of a luxury fashion brand.
Negotiated a variety of commercial contracts (including supply, distribution, logistics, warehousing and co-manufacturing) for a international food manufacturer
Represented a fruit juice manufacturer on compliance with EU Nutrition and Health Claims legislation.
Represented a global food manufacturer on regulatory compliance issues (including packaging, labelling, composition and claims) for its chocolate, food, pet food and drinks brands.
Represented the British Paralympics Association on its negotiation of sponsorship agreements with key partners.
Advertising and Marketing