Events | 07 November 2019 | 4:30 PM - 8:00 PM (EST)

New York: Global Trademark Seminar & Total Brand Care Online Platform Experience

Join us in New York on November 7 for a unique trademark seminar. "Creative strategies for protecting and enforcing trade dress" and "Revolutionize your branding with Total Brand Care" introduction session.

Global trademark seminar

Members of our global IPMT group will host a panel discussion in our New York office on protecting and enforcing trade dress with a look at creative strategies to counter case law restricting non-traditional trademarks. They will review recent high-profile decisions in the area of trade dress and give comparisons between the positions in the United States and the European Union.

Following the panel discussion, clients will have the opportunity to take a first glance at our smart, online brand management platform, Total Brand Care. This is truly an innovative product launching out the IPMT practice.

The Total Brand Care platform

Streamline your branding process and strengthen your brand value with our smart legal technology. Total Brand Care helps business, marketing and legal teams Collaborate when launching new brands; it offers quick and reliable screening searches using Intelligent Analytics; it lets you review your trademark Portfolio and benchmark against your industry; and it helps Protect your brands with Intelligent Watching, QR Code Trackers, and our Infringement Manager.

Clients in attendance will receive a free one month trial period access to the platform.

Watch the Hogan Lovells Total Brand Care introductory video here.