Samantha C. Brinkhuis

Samantha C. Brinkhuis


Email [email protected]​

Phone +31 20 553 3712

Fax +31 20 55 33 777

LanguagesEnglish, Dutch

Practice groupIntellectual Property, Media, and Technology

Samantha Brinkhuis has extensive experience in both IP litigation and IP transactions, advising some of the world's most recognizable names in the consumer and technology industries. She combines her legal skills and knowledge with specific industry know-how to provide clients with business-savvy and tailored solutions.

Samantha has a broad IP litigation practice. She regularly advises major brand owners on all aspects of local and multijurisdictional trademark enforcement, litigation and strategy. Her practice also encompasses related fields such as copyright, design, database and unfair competition. In addition, she has particular expertise assisting clients with media and advertising legal challenges.

Samantha has also developed a strong practice in the area of IP licensing and has advised clients on the IP aspects of various complex commercial and corporate transactions in the technology and consumer industries.

Prior to joining Hogan Lovells, Samantha gained nearly 10 years of experience at a major Dutch law firm, including a period spent in their New York office.

Awards and recognitions


Healthcare and life sciences (Netherlands), Recommended
Legal 500 EMEA

2018 - 2019

Intellectual property: trademarks, copyrights and design rights
Legal 500

2018 - 2019

Industry focus: Media and entertainment
Legal 500

Education and admissions


LL.M. (Hons), Erasmus University Rotterdam, 2009

MSc (Hons), Erasmus University Rotterdam, 2008

LL.B., Erasmus University Rotterdam, 2007

BSc (Hons), Erasmus University Rotterdam, 2006




The Advertising Law Association

Bar admissions and qualifications


Representative experience

Representing three of the world's largest consumer goods companies in trademark disputes.*

Representing a major technology company in arbitration proceedings concerning database rights.*

Advising multiple companies in industries ranging from automotive to consumer goods on their global IP strategy and enforcement.*

Representing national and international fashion industry companies in disputes relating to IP and distribution issues.*

Representing a watch company in anti-counterfeit litigation and advising on anti-counterfeiting strategy.*

Representing an international food retail group in a software license dispute, also involving the preparation of a new license agreement.*

Advising companies in the consumer goods industry on their advertising strategy and representing them before the Advertising Code Committee.*

Lead counsel in a major cross-border dispute, with legal proceedings in 12 European jurisdictions.*

Advising a multinational technology company on the IP aspects of its US$2bn sale of 80.1% of its lighting components division.*

*Matter handled prior to joining Hogan Lovells.

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