Samantha C. Brinkhuis | Amsterdam | Hogan Lovells

Samantha C. Brinkhuis

Partner Intellectual Property, Media, and Technology


English, Dutch

Brinkhuis Samantha

Samantha C. Brinkhuis
Brinkhuis Samantha
  • Overview
  • Experience
  • Credentials
  • Insights and events
quote mark

Brinkhuis always brings high energy and superb wisdom to the table.

World Trademark Review 2024

Samantha Brinkhuis has extensive experience in both IP litigation and IP transactions, advising some of the world's most recognizable names in the consumer and technology industries. She combines her legal skills and knowledge with specific industry know-how to provide clients with business-savvy and tailored solutions.

Samantha has a broad IP litigation practice. She regularly advises major brand owners on all aspects of local and multijurisdictional trademark enforcement, litigation and strategy. Her practice also encompasses related fields such as copyright, design, database and unfair competition. In addition, she has particular expertise assisting clients with media and advertising legal challenges.

Samantha has also developed a strong practice in the area of IP licensing and has advised clients on the IP aspects of various complex commercial and corporate transactions in the technology and consumer industries.

Prior to joining Hogan Lovells, Samantha gained nearly 10 years of experience at a major Dutch law firm, including a period spent in their New York office.

quote mark

Samantha meticulously analyzed the case, identifying risk and opportunities, and provided us with a well-crafted strategy to protect our rights.

Chambers Global 2024

Representative experience

Representing three of the world's largest consumer goods companies in trademark disputes.*
Representing a major technology company in arbitration proceedings concerning database rights.*
Advising multiple companies in industries ranging from automotive to consumer goods on their global IP strategy and enforcement.*
Representing national and international fashion industry companies in disputes relating to IP and distribution issues.*
Representing a watch company in anti-counterfeit litigation and advising on anti-counterfeiting strategy.*
Representing an international food retail group in a software license dispute, also involving the preparation of a new license agreement.*
Advising companies in the consumer goods industry on their advertising strategy and representing them before the Advertising Code Committee.*
Lead counsel in a major cross-border dispute, with legal proceedings in 12 European jurisdictions.*

Advising a multinational technology company on the IP aspects of its US$2bn sale of 80.1% of its lighting components division.*

*Matter handled prior to joining Hogan Lovells.


  • LL.M. (Hons), Erasmus University Rotterdam, 2009
  • MSc (Hons), Erasmus University Rotterdam, 2008
  • LL.B., Erasmus University Rotterdam, 2007
  • BSc (Hons), Erasmus University Rotterdam, 2006
Bar admissions and qualifications
  • Amsterdam
Court admissions
  • Courts of the Netherlands
  • Marques
  • BMM
  • The Advertising Law Association
  • INTA


Intellectual property: trademarks, copyrights and design rights

Legal 500

2018 - 2023
Healthcare and life sciences (Netherlands), Recommended

Legal 500 EMEA

Intellectual Property General Mostly Trademark/Copyright

Chambers Global