Hogan Lovells advises Maguar Capital on its investment and strategic partnership with Effectory

Dusseldorf, 19 July 2022 - Global law firm Hogan Lovells has advised private equity investor Maguar Capital, on its strategic partnership with Dutch HR consultancy Effectory B.V. to establish a European market leading company for employee listening services. The investment will be made by Maguar I Fund together with co-investors. The amount of the investment will not be announced.

Maguar Capital is a sector-specific tech investor investing in small and medium-sized B2B software companies. The firm has extensive industry expertise in the HR tech sector and partners with founders and management teams seeking transformative growth.

Effectory provides a market-leading SaaS platform for employee surveys and feedback tools. More than 1,000 customers in over 110 countries use this comprehensive solution. The company has established itself as a quality leader in this HR technology by embedding over 25 years of expertise in its best-in-class software platform. Effectory is headquartered in Amsterdam and has a branch office in Germany with a total of more than 200 employees.

Hogan Lovells advised Maguar Capital on all legal aspects of the transaction. The team was led by partners Dr Nikolas Zirngibl and Danielle du Bois-Buné.

Hogan Lovells team for Maguar Capital

Dr. Nikolas Zirngibl (Partner), Dominik Lang, Johannes Adam (both Associates) (all Corporate, Munich);

Dr Falk Loose (Counsel, Tax, Munich);

Dr Marcus Schreibauer (Partner), Dr Michael Thiesen (Associate) (both Intellectual Property, Dusseldorf);

Dr Justus Frank (Senior Associate), Annika Weber (Associate) (both Employment, Dusseldorf);

Dr Falk Schöning (Antitrust, Competition, Economic Regulation, Brussels);

Alexander Koch (Partner), Benoît Serraf (Counsel), Kim Tang (Senior Associate) (all Corporate & Finance, Luxembourg);

Danielle du Bois-Buné, Jan de Snaijer (both Partner), Dylan Goedegebuure, Leonie Huisman (both Counsel), Chantalle Schoegje, Carola Houpst (both Senior Associate), Marieke Plaisier (Associate), Jamie Tang (Paralegal), Sophie-Therese Stegen (Trainee Solicitor), Tijmen Bongartz (Consultant) (all Corporate&Finance/M&A, Amsterdam);

Anita de Jong (Partner), Maria Benbrahim (Counsel), Imane Azdad, Daan Koenrades (Associates) (all Employment, Amsterdam);

Alexander Fortuin (Counsel), Matthijs Dols (Senior Associate) (both Tax, Amsterdam);

Samantha Brinkhuis (Partner), Babette Dol, Giannina Leander (Associates) (all Intellectual Property, Amsterdam);

Joke Bodewits (Partner), Chantal van Dam (Senior Associate), Fenneke Buskermolen (Associate), Job Boomgaard (Paralegal) (all Global Regulatory, Amsterdam);

Mariëtte Vis (Consultant, Employment and Corporate, Amsterdam).


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