Prof. Dr. Fabian Pfuhl, LL.M. (Auckland) | Frankfurt | Hogan Lovells

Prof. Dr. Fabian Pfuhl, LL.M. (Auckland)

Counsel Intellectual Property, Media, and Technology


English, German

Pfuhl Fabian

Prof. Dr. Fabian Pfuhl, LL.M. (Auckland)
Pfuhl Fabian
  • Overview
  • Experience
  • Credentials
  • Insights and events
quote mark

[...] anti-counterfeiting ace Fabian Pfuhl is a nightmare for black and grey market traders, thanks to the results he secures through civil and criminal actions and customs measures.

WTR 1000, 2020

Fabian Pfuhl is the go-to-person for all IP and IT topics in the firm's Frankfurt office. He has many years of experience both in litigous and in non-contentious matters. 

Fabian has broad expertise, in particular in the drafting and negotiation of contracts relating to intellectual property rights. Here he can look back on countless transactions in which he has advised his clients - both buy-side and sell-side - on questions of IP/IT and data protection compliance, particularly in a tech-intensive environment.

Fabian is also well known in the market for his advice on combating black and grey markets. As he advises on both civil and criminal law aspects in this area, Prof. Dr. Pfuhl holds brilliant contacts to investigation and customs authorities. His clients therefore consider him a "one-stop shop" for all product piracy issues.

Fabian's clients include several globally leading manufacturers of pharmaceutical products as well as well-known companies from the financial services sector. In both industries, Prof. Dr. Pfuhl continues to advise at the interfaces of IP/IT/data protection requirements and regulatory framework conditions.

For many years, Fabian has been a lecturer at Darmstadt University of Applied Sciences. He has been awarded a professorship there in 2019. As part of his professorship, he teaches information law, in particular licensing law and contract design.

Fabian studied in Bayreuth, Germany, and later on in Auckland, New Zealand, where he graduated as Master of Law. After receiving a Ph.D. in Law with a dissertation in the field of unfair competition law, he worked as an Academic Council at the Research Center for German and European Foodstuff Legislation at the University of Bayreuth before joining Hogan Lovells. 

quote mark

Fabian Pfuhl is one of the most renowned experts in the field of licensing law.

idw - Informationsdienst Wissenschaft, 2019

Representative experience

Advising Pierre Fabre Dermo-Kosmetik and Pierre Fabre Pharma in advertising law matters, particularly in the field of advertisements for pharmaceuticals and cosmetics.
Ongoing advice for Philips in unfair competition and other advertising-related matters.
Ongoing advice for Skoda Deutschland GmbH in advertising regulation matters.
Counselling and litigation in cases of unfair competition and product counterfeiting, especially in the field of preliminary injunctions, for a well-known Austrian company.
Advising a leading pharmaceutical company in various cases of trademark infringements (particularly illegal parallel-imports) and product piracy.
Ongoing advice in civil and criminal law matters for a world-wide leading pharmaceutical company on the field of fighting grey and black pharmaceutical markets.
Advising a namable financial institution in a number of IT outsourcing projects.


  • LL.M., University of Auckland, Second Class Honors Second Division, 2010
  • Dr. iur., University of Bayreuth, magna cum laude, 2009
  • Second State Exam in Law, Bavaria, with honors, 2009
  • First State Exam in Law, University of Bayreuth, with honors, 2006
Bar admissions and qualifications
  • Frankfurt
Court admissions
  • Germany
  • German Association for Industrial Property and Copyright - GRUR
  • Frankfurt a. M. Bar Association


Intellectual Property: Trade marks and unfair competition

Legal 500 EMEA

Trademarks: Anti-Counterfeiting

World Trademark Review