Updates on brand protection in China – review of 2021 and forward looking

The year 2021 was a fruitful year for China trademark protection. With the 2019 Amended Trademark Law has been implementing for 2 years, there have been some substantial developments and improvements in trademark prosecution and protection: China authorities have taken multi actions in curbing bad faith filing and infringement; damage awards in trademark cases continue to rise; China Trademark Office (the “CNIPA”) has taken various measures to speed up the trademark prosecution, and etc. All these developments have brought opportunities but also challenges to brand holders.

On Tuesday, 1 March 2022, speakers from Hogan Lovells China Intellectual Property, Media and Technology (IPMT) team shared their insights on key developments of 2021 and discussed how these may impact your brand protection strategy going forward. Among others, we covered the following topics:

  • Latest updates and challenges of curbing bad faith filings in China
  • Development of damage awards in trademark infringement cases, including punitive damages
  • New developments and trends of CNIPA in trademark prosecution and how these will impact trademark protection strategies

If you’d like to receive the materials and recording of this webinar, please contact Eileen Mak at [email protected].

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