Denny Sun

Denny Sun

Senior Associate

Email denny.sun@​

Phone +86 10 6582 9488

Fax +86 10 6582 9499

LanguagesEnglish, Chinese

Practice groupIntellectual Property, Media, and Technology

Denny Sun handles contentious and non-contentious intellectual property matters in the PRC, focusing in particular on trademark matters. He is experienced in advising on trademark strategies and managing trademark portfolios for prestigious clients in a wide range of industries, from consumption products to industrial products and services. Denny was admitted as a trademark attorney in 1998 and qualified through bar examination in 2002. Before joining Hogan Lovells, he worked for several IP law firms. In addition, he provided the PRC trademark-related content for an IPR handbook published by HKTDC subsequent to the commissions of 2005 and 2008, respectively.

Education and admissions


LL.M., University of International Business & Economics, 2006

Bachelor of Economics, Huazhong University of Science & Technology, 1996

Representative experience

Recorded IPR in General Administration of Customs (GAC) and enforcing IPR through local customs on behalf of a US apparel company etc.

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