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Eugene Low

Hong Kong

Eugene Low
English, Cantonese, Mandarin
Practice Group
Intellectual Property

Starting off as an IP litigator, Eugene Low has developed his practice to cover the full spectrum of contentious and advisory IP and TMT work in Hong Kong and China. The experience of seeing how things went wrong enables Eugene to spot risks early, prevent problems from happening and resolve them in a practical manner. 

Serving as an appointed domain name panelist and an accredited mediator also helps Eugene evaluate issues from an adjudicator's perspective. As examples, Eugene has helped clients resolve disputes in all areas of IP including copyright, patents, trademarks and domain names, through litigation, negotiations and alternative dispute resolutions (e.g. arbitration and mediation). 

Eugene also advises and speaks extensively on privacy, data protection, consumer protection and advertising laws – areas which are rapidly-changing in Asia. Again, Eugene covers his clients' full needs, from screening the use of superlatives in online advertisements, to the handling of data/cybersecurity breaches and the defence of investigations by regulators. Given his diverse practice, Eugene has assisted clients from many industry sectors including technology, education, food & beverages, retail, hospitality, financial institutions, sports, gaming and entertainment. 

Eugene features regularly in journals and seminars concerning intellectual property, data privacy, domain names and advertising laws. He is recognised as an outstanding practitioner by various publications including Chambers Asia Pacific, Asialaw Profiles and Asia IP Profiles. 

Eugene speaks English, Mandarin and Cantonese.

'We are very, very impressed; he works with us to ensure we are fully protected'

Chambers and Partners

Representative Experience

Advised a major bank in rolling out an electronic signature project for its account-opening process and related issues on data privacy and electronic evidence.

Advised a client in the gaming and entertainment sector in developing an electronic-procurement environment and the related documentation.

Advising on handling customer complaints and regulatory investigations under Trade Descriptions, Ombudsman, and Unsolicited Electronics Messages Ordinances, and formulating staff training programs and compliance policies.

Advised clients on the use of supernatives and efficacy claims in light of China's new Advertising Law.

Advised on privacy and data protection aspects of a customer loyalty card scheme.

Advised on enforcement actions against domain name scams, as well as defamation and impersonation on social media.

Advising an overseas governmental tourism body on setting up its China-based website, related Internet Content Provider recordal requirements, and the website hosting provider contract.

Advised a China-based financial institution in defending interlocutory injunctive proceedings in a company name trade mark and passing off dispute.

Advising retailer operators and brand owners in setting up e-commerce and marketplace platforms targeting Hong Kong and China.

Advising Hong Kong Trade Development Council in its Belt and Road trade mark project involving multiple Asian and European jurisdictions.

Represented Tencent in high-profile domain name dispute cases, including the successful recovery of weixin.com (WeChat in Chinese).

Litigating in Hong Kong (with Mareva injunctions against the defendants) in a copyright and encryption-circumvention case.

Advising clients on handling of data breaches, notifications to authorities, remedial steps, and actions against service providers.

Education and admissions


  • LL.B., The London School of Economics
  • PCLL (Distinction), The University of Hong Kong


  • Committee Member, INTA Bulletins Committee
  • Panelist, Hong Kong International Arbitration Centre
  • Panelist, Asian Domain Name Dispute Resolution Centre
  • Panelist, Kuala Lumpur Regional Centre for Arbitration
  • Accredited Mediator, Hong Kong Mediation Accreditation Association Ltd
  • Accredited Mediator, Law Society of Hong Kong
  • Accredited Mediator, Hong Kong International Arbitration Centre


Asia IP Profile


Asialaw Profile


Chambers and Partners, Intellectual Property


Intellectual Property

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