Eugene Low

Eugene Low

Hong Kong

Email [email protected]​

Phone +852 2840 5907

Fax +852 2219 0222

LanguagesEnglish, Cantonese, Mandarin

Practice groupIntellectual Property, Media, and Technology

“What is special about his service is that I can safely entrust our trademark strategy to him, assured that he will come up with clear, practical and commercially sound advice while taking our company budget into account. On top of that, he is always quick to respond.”

World Trademark Review 1000 2020

Eugene doesn't like sitting on things. He doesn't like sitting on the fence either. Eugene takes pride in delivering prompt, clear and pragmatic advice to clients.

Eugene leads our IPMT practice in Hong Kong. Eugene is also a key member of our China and Vietnam IPMT teams. Eugene co-leads the esports and video gaming practice at Hogan Lovells.

Eugene's practice covers a wide range of contentious and advisory work, with a particular focus on intellectual property and data privacy matters. Eugene handles litigation and regulatory investigations. His experience includes advising on some high-stake litigation and data breach incidents. Eugene also advises clients on how best to register, enforce and commercialise their intellectual property.

Eugene is appointed a domain name panelist by various arbitral institutions. He is also a notary public and an accredited mediator.

Given his diverse practice, Eugene has assisted clients in many industry sectors including technology, education, food & beverages, retail, luxury brands, financial institutions, sports (e-sports), gaming and entertainment.

Awards and recognitions


Leading individual for Intellectual Property (China)
Chambers Greater China Region


Leading individual for Intellectual Property (China)
Chambers Asia-Pacific


Leading individual for Intellectual Property (Hong Kong)
The Legal 500 Asia-Pacific


Patent star
MIP IP Stars


Trade mark star
MIP IP Stars


Silver for prosecution and strategy (Hong Kong)
WTR 1000


Recommended individual for enforcement and litigation (Hong Kong)
WTR 1000


Individual Bronze Award, Pro Bono and Community Service Awards
The Law Society of Hong Kong

Education and admissions


LL.B., The London School of Economics

PCLL (Distinction), The University of Hong Kong


Notary Public, Hong Kong Society of Notaries

Panelist, Hong Kong International Arbitration Centre

Panelist, Asian Domain Name Dispute Resolution Centre

Panelist, China International Economic and Trade Arbitration Centre

Panelist, The Forum

Panelist, Asian International Arbitration Centre

Accredited Mediator, Hong Kong Mediation Accreditation Association Ltd

Accredited Mediator, Hong Kong International Arbitration Centre

Representative experience

Advised a major gaming software company in several successful arbitrations.

Advised on the handling of a headline data breach incident.

Advised on regulatory investigations under Trade Descriptions Ordinance, Personal Data (Privacy) Ordinance, Ombudsman Ordinance, Competition Ordinance.

Advised retailer operators and brand owners in setting up e-commerce platforms and customer loyalty schemes.

Advised various statutory bodies in Hong Kong on dispute-related work (e.g. regulatory investigations, contractual claims, judicial review) and matters involving IP and data privacy.

Represented Tencent in high-profile domain name dispute cases, including the successful recovery of (WeChat in Chinese).

Advised in a copyright and encryption-circumvention litigation case in Hong Kong (with Mareva injunctions against the defendants). 

Acted for telecom clients in lawsuits concerning the recovery of unlawfully-charged licence fees.

Advised gaming industry clients in IP enforcement, trade marks protection, data privacy, content compliance and contractual matters.

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