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Eugene Low

Hong Kong

Eugene Low
English, Cantonese, Mandarin
Practice Group
Intellectual Property

Eugene Low is a partner of the Hong Kong, China, and Vietnam IP and TMT practices.

Starting off as an IP litigator, Eugene has developed his practice to cover the full spectrum of contentious and advisory IP and TMT work in Hong Kong and China. The experience of seeing how things went wrong enables Eugene to spot risks early, prevent problems from happening, and resolve them in a practical manner. Since 2017, Eugene has also led the Vietnam IP practice.

Serving as an appointed domain name panelist and an accredited mediator also helps Eugene evaluate issues from an adjudicator's perspective. As examples, Eugene has helped clients resolve disputes in all areas of IP including copyright, patents, trademarks, and domain names, through litigation, negotiations, and alternative dispute resolutions (e.g., arbitration and mediation). 

Eugene also advises and speaks extensively on data privacy, consumer protection, and advertising laws – areas that are rapidly changing in Asia. Again, Eugene covers his clients' full needs, from screening the use of superlatives in online advertisements, to the handling of data/cybersecurity breaches, and the defence of investigations by regulators. Given his diverse practice, Eugene has assisted clients from many industry sectors including technology, education, food & beverages, retail, hospitality, financial institutions, sports, gaming, and entertainment. 

Eugene features regularly in journals and seminars concerning intellectual property, data privacy, domain names, and advertising laws. He is recognised as an outstanding practitioner by various publications including Chambers Asia Pacific, Client Choice, Asialaw Profiles, and Asia IP Profiles

Eugene speaks English, Mandarin, and Cantonese.

'We are very, very impressed; he works with us to ensure we are fully protected'

Chambers and Partners

Areas of focus

Representative experience

Advised a major bank in rolling out an electronic signature project for its account-opening process and related issues on data privacy and electronic evidence.

Advising on handling customer complaints and regulatory investigations under Trade Descriptions, Ombudsman, and Unsolicited Electronics Messages Ordinances, and formulating staff training programs and compliance policies.

Advised a China-based financial institution in defending interlocutory injunctive proceedings in a company name trade mark and passing off dispute.

Advising retailer operators and brand owners in setting up e-commerce and marketplace platforms targeting Hong Kong and China.

Litigating in Hong Kong (with Mareva injunctions against the defendants) in a copyright and encryption-circumvention case.

Advising Hong Kong Trade Development Council in its Belt and Road trade mark project involving multiple Asian and European jurisdictions.

Represented Tencent in high-profile domain name dispute cases, including the successful recovery of weixin.com (WeChat in Chinese).

Litigating in Hong Kong (with Mareva injunctions against the defendants) in a copyright and encryption-circumvention case.

Education and admissions


  • LL.B., The London School of Economics
  • PCLL (Distinction), The University of Hong Kong


  • Co-chair of China Bulletin, INTA Bulletins Committee
  • Panelist, Hong Kong International Arbitration Centre
  • Panelist, Asian Domain Name Dispute Resolution Centre
  • Panelist, Kuala Lumpur Regional Centre for Arbitration
  • Accredited Mediator, Hong Kong Mediation Accreditation Association Ltd
  • Accredited Mediator, Law Society of Hong Kong
  • Accredited Mediator, Hong Kong International Arbitration Centre


Chambers and Partners, Intellectual Property


Client Choice Awards



Legal 500


Managing IP


Chambers and Partners, Intellectual Property


Asia IP Profile


Asialaw Profile

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