Hogan Lovells advises GPredictive on the merger with CrossEngage

Led by Munich partner Volker Geyrhalter, international law firm Hogan Lovells advised German software company GPredictive GmbH on the merger of equals with customer data platform provider CrossEngage GmbH and thereto related financing round.

Having started as a consulting company in 2009, GPredictive developed a customer prediction platform in 2012 which uses artificial intelligence and machine learning to predict customer behavior in real time. The merger with CrossEngage bundles the competencies of both companies and enables customers to have the best possible customer journey across all channels in real time. Venture capitalists such as Project A Ventures, Vorwerk Ventures, Earlybird, Target Partners, IBB Ventures as well as Facelift founders Benjamin Schroeter and Teja Töpfer invested a total of 6.5 million Euros in the newly found company.

Hogan Lovells advised GPredictive GmbH on all legal issues regarding the contract negotiations and, as already previously done, during the financing round.

Hogan Lovells Team for GPredictive GmbH

Dr. Volker Geyrhalter (Partner), Thiemo Woertge, Cornelius Naumann (Senior Associates) (all M&A, Munich);

Dr. Falk Loose (Counsel), Dr. Marius Plum (Associate) (both Tax, Munich);

Johanna Rugenstein (Associate, Berlin).


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