Hogan Lovells advises FTX Ventures on its seed investment in Cambridge-based gaming developer

London, 19 May 2022 – Hogan Lovells has advised FTX Ventures Ltd, a fund set up by the founder of one of the world’s largest cryptoasset exchanges FTX, on its $7.5million seed investment in the Cambridge-based gaming developer JustWontDie Ltd.

FTX Ventures was founded by Sam Bankman-Fried (who also founded FTX, one of the world’s largest cryptoasset exchanges) and is a $2 billion fund with an investment focus on equities and cryptoassets in the Web 3.0 space.

Its latest seed investment of $7.5 million is in JustWontDie Ltd, a Cambridge-based gaming developer founded by the multi-award winning game studio behind both enhanced-reality pioneer PlayFusion and prior to that, Jagex, the UK’s largest independent games developer and publisher. The investment will assist the gaming developer in its next stages of growth and innovation.

The Hogan Lovells team was led by corporate partner Anthony Doolittle, with support from associates Claire Macpherson, Nick Cooke and trainee solicitor Farheen Ahmed. Specialist support was also provided by partner and Head of the Digital Assets and Blockchain practice John Salmon, associate Christina Wu (regulatory and FinTech) and senior associate Callum Fowers (tax and incentives).


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