Hogan Lovells Publications
COVID-19: A global guide
22 May 2020
Global governmental, regulatory, and other legal responses to the coronavirus pandemic.*
Publications
News
Total Brand Care: Protecting the valuable investment in your brands Total Brand Care
29 August 2018
The battleground is shifting. In a world where online commerce is rivaling traditional routes to market, new challenges are posed for brand owners in the fight against infringers....
News
Total Brand Care: Effective PR Communications to Minimize Damage to your Brand Total Brand Care
30 July 2018
Nobody likes to think about crisis management, and more often than not, businesses aren't prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a huge...
News
Total Brand Care: New ways of getting it wrong – competition law in a world of data Total Brand Care
25 July 2018
Anti-competitive behaviour can impact a brand in many ways. Restricting competition will lead to significant financial penalties, which will affect the brand-owner very directly. But...
News
Total Brand Care: Protecting your brand when a product liability disaster strikes Total Brand Care
16 July 2018
Organizations invest a lot of time and money into creating and developing their brand, but a poorly handled product liability issue can leave your brand damaged, cause a loss in consumer...
News
Total Brand Care: Brand Creation – Get it Right from the Start Total Brand Care
09 July 2018
A strong brand can be one of your most valuable assets. It's a tool to communicate, build loyalty, and drive new revenue. But effective brand management is not just about trademarks...
