Hans H. Hertell
Partner Litigation, Arbitration, and Employment
Languages
English, Spanish, French
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Overview
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Experience
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Credentials
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Insights and events
Hans H. Hertell is a proven, decade-plus, first-rate litigation and arbitration partner, handling a variety of domestic and international business and intellectual property disputes. Furthermore, Hans has been recognized as a leading attorney in sports, media and entertainment, with a dual focus in intellectual property disputes and transactions.
His deal experience spans complex IP transactions, such as the acquisition and licensing of IP assets for clients ranging from a global hospitality brand, private university system, new blockchain technology venture company, Grammy-winning musical artists and producers, and other leading voices in the creative industry. These clients also come to Hans for advice in managing and monetizing their IP rights, including valuable brands, with domestic and international trademark portfolios.
Hans’ practice is also international. Originally from Puerto Rico, Hans uses his multicultural and linguistic background to handle international deals, disputes, and investigations, with a focus on Latin America, in energy, real estate, infrastructure, and other industries, and both for and against sovereign governments. He has conducted arbitration proceedings in foreign languages and under the auspices of leading arbitration centers, including the ICC, ICDR, ICSID, and JAMS.
Representative experience
Secured a successful resolution of ongoing disputes in international JAMS arbitration between a premium spirits brand and its U.S. importer.*
Secured a dismissal of claims filed in Chicago federal district court against a Florida product and appliance manufacturing company on personal jurisdiction grounds.*
Secured a favorable settlement for a blockchain technology company against an independent producer of television content for online streaming related to an NFT project.*
Issued successful takedowns of copyright and trademark infringing content under the DMCA and rights of publicity for IP owners, public figures and personalities.*
Secured favorable settlement for plaintiffs in a large and complex fraud case in Puerto Rico federal district court alleging violations of the RICO act/breach of fiduciary duties against defendants.*
Successfully represented a Spanish language television company in a copyright infringement jury trial in Miami federal court awarding zero damages against a claim of $8 million in damages.*
Successfully represented a Spanish language radio company in a copyright infringement bench trial in a New York federal court awarding zero damage plus attorneys’ fees.*
Successfully represented music streaming, publishers and labels, in securing dismissals of copyright infringement actions in Florida and Puerto Rico federal courts.
Secured a successful resolution of defamation claims against a leading Spanish language television network and its news anchor.
Negotiated joint venture agreement and innovative licensing regime to co-develop IP for an NFT/blockchain project with Oscar award-winning Hollywood producers.
Negotiated brand ambassador agreements for Grammy-award winning musical artists related to fashion and luxury brands.
Advised musical artists and producers in various recording, production, and digital content monetization agreements.*
Managing domestic and international trademark portfolios for a leading private university system, blockchain technology provider, and other media and technology focused companies. *
Successfully represented claimants and respondents in international commercial and investment arbitrations, under ICC, ICSID, UNCITRAL and JAMS arbitration rules, in complex high-stakes disputes.
Negotiated licensing and other agreements, in U.S. and international deals, for a global hospitality brand and owner of Michelin-star restaurants, and advised on trademark and IP protection for brand.
*Matter handled prior to joining Hogan Lovells.
Credentials
- Juris Doctor, Georgetown University Law Center, cum laude, 2009
- Bachelor Degree, Georgetown University Law Center, magna cum laude, 2005
- New York
- Florida
- District of Columbia
- U.S. District Court, Southern District of Florida
- U.S. District Court, Middle District of Florida
- U.S. District Court, District of Puerto Rico
- U.S. District Court, Southern District of New York
- U.S. District Court, District of Columbia
- The District of Columbia Bar, International Dispute Resolution Committee, member
- The Florida Bar, Entertainment, Arts and Sport Law section, member
- The Florida Bar, International Law Section, member
- Friends of The Underline, Finance & Governance Committee and Technology Council, member
- Media Law Resource Center, member; Entertainment Law, committee member