Area of focus

Gaming

The video gaming industry has reached new heights over the past decade. This highly dynamic sector is engaging new audiences and attracting heavy investment and endorsement worldwide.

GAME ON. The rise of new market players and technologies, complex and innovative ownership structures for intellectual property rights, advertising and marketing opportunities, and gaming regulations present numerous challenges for stakeholders. We combine leading experience in technology and digital law with a long history of supporting traditional sports, media, and entertainment businesses to provide holistic legal solutions to clients.

From game publishers and developers to hardware manufacturers and esports teams to brands and sponsors, we are here to help you overcome the most complex legal, regulatory, and commercial challenges and succeed in your ventures. We help you reach the next level. We are game.

Representative experience

Accompanying all launch preparations for a new gaming metaverse platform across the EU, US and UK, including online safety, content moderation, protection of minors, and more.

Leading large multi-jurisdictional regulatory compliance projects for several global leading companies in the gaming, digital media and entertainment and online platform space, to accompany launches of new platforms and services.

Advise leading global gaming, digital media and online entertainment companies to prepare existing services for compliance with new obligations under the EU Digital Services Act and the UK Online Safety Bill.

A client on the launch of an online gaming platform with questions on subscription fees and prizes.

A Russian music mobile application developer on a launch of a new app in the US including due diligence and drafting documentation such as privacy policy and terms of use.

A European mobile game developer on the game approval regime in China.

A U.S. gaming marketplace on compliance with EU regulatory laws, including privacy, consumer, Digital Services Act, financial regulatory, digital accessibility, etc.

An American multinational financial technology company in the negotiation of agreements with online betting companies and in relation to all legal issues concerning online payments in the Italian market.

Accel on its investment in Sorare, a French developer of a global fantasy football game using Ethereum blockchain to secure its digital cards.

A client on APAC gaming laws generally, including loot boxes, game-of-chance vs. game-of-skill, prize pools, etc.

Advising Blizzard Entertainment Inc. and its business partner in China, NetEase, on a copyright infringement and unfair competition dispute against a Chinese gaming company regarding infringement of Blizzard’s online game.

Advising on groundbreaking use of video games in the digital health space, and first ever accreditation of a video game as a mental health treatment by the FDA.

A gaming industry leader in connection with its expansion into the character business, including movies and theme parks.

EFIC1, a special purpose acquisition company (SPAC), in its merger with Dutch tech firm and gaming company Azerion.

Advised Anschutz Entertainment Group, Inc. on its equity investment into, and commercial partnership with, Immortals Gaming Club.

Representing a Japanese gaming company on multiple global trademark oppositions and litigation proceedings globally, including Japan, Southeast Asia, Europe, and Americas for its online game.

Represented a major gaming software company in several successful arbitrations in relation to royalty disputes.

Counseling video game companies on protecting AI incorporated into their games and augmented reality offerings.

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