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USA: Tweeting corporate communications

11 July 2013

Global Media and Communications Quarterly: social media

A study conducted in the U.S. by the University of Massachusetts at Dartmouth reports that as a result of the use of Twitter, Facebook and corporate blogging, Fortune 500 companies increased their brand business and awareness and customer engagement. Using a case study to highlight the key issues, this article advises on security laws and regulation which it is essential to understand alongside social media campaign management.


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