Watch: The Impact of the CCPA on Data-Driven Marketing and Business Models

Come 2020, the California Consumer Privacy Act (CCPA) may significantly impact businesses’ data practices, with new and burdensome compliance obligations such as “sale” opt-out requirements and, in certain circumstances, restrictions on tiered pricing and service levels.

The breadth of personal information covered by the CCPA, going beyond what is typically covered by U.S. privacy laws, will complicate compliance and business operations.


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