Published Works | World Trademark Review | 14 March 2022

Stay of execution for ‘.xxx’ Sunrise B blocks

In July 2021 it was reported that ‘.xxx’ Sunrise B blocks taken out by brand owners when the ‘.xxx’ top-level domain (TLD) originally launched in 2011 would expire on 1 December 2021. As a result, they would need to be replaced with a new type of block introduced in 2021 by Minds + Machines (MMX), the registry owner, in order to extend the protection of the brand in both the ‘.xxx’ extension, as well as a number of other associated, adult-themed TLDs. Since that time, the deadline has twice been extended and the registry has changed hands.

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