Dr. Martin Pflueger | Munich | Hogan Lovells

Dr. Martin Pflueger

Partner Intellectual Property, Media, and Technology


English, German

Pflueger Martin

Dr. Martin Pflueger
Pflueger Martin
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Since the early days of his career, Martin Pflueger has been focusing his practice on advice in the area of information technology, Internet, e-commerce and data protection, with a focus on the life sciences, technology and automotive industry. Not only from his various secondments with clients in the technology and pharmaceutical sector, including as European privacy counsel for a worldwide leading cloud computing service provider, Martin brings extensive experience in drafting and negotiating IT agreements, evaluating new technologies and business models as well as advising clients on all aspects of European and German data protection law, including data security and cybersecurity.

Martin is recognized for having a deep understanding of the expectations and legal challenges clients are facing in connection with complex technology or outsourcing projects, the implementation of business processes in the field of Internet and e-commerce matters, or the handling of personal data. He regularly advises clients on IT/IP related aspects in various commercial and corporate transactions. Martin's privacy practice covers all aspects of European and German data protection law, including the coordination of multi-jurisdictional projects on European and international level – whether you are looking at managing your cross-border transfers of personal data (including implementing Binding Corporate Rules) or at dealing with the particularities for the processing of health data, whether you need assistance with the drafting of privacy policies or data transfer agreements, or whether you seek advice on topics such as AI, Big Data, Connected Cars, the Internet of Things or on general data protection compliance issues, including the coordination of multi-jurisdictional projects. He regulary represents companies in data protection law proceedings with the authorities or German courts, including (mass) claims for damages.

Martin studied law in Munich and spent parts of his legal training in Sydney. While working as a research fellow at the Max Planck Institute for Innovation and Competition in Munich, he obtained a doctorate degree for his dissertation on the topic of international protection against unfair competition.


  • LMU Munich (Ludwig-Maximilians-Universität München)
  • German Association for the Protection of Intellectual Property (GRUR)
  • German Association of Law and Informatics (DGRI)
  • International Association of Privacy Professionals (IAPP)


Information Technology: Data Protection

Legal 500 EMEA

Included for Data Security and Privacy Law

Edition Best Lawyers™ in Germany

Recommended lawyer for Data Security and Privacy Law

Legal 500 Germany

Recommended Data Security and Privacy Law