Laura Alvarez Otero | London | Hogan Lovells

Laura Alvarez Otero

Associate Intellectual Property, Media, and Technology


English, Spanish


Laura Alvarez Otero
  • Overview
  • Experience
  • Credentials
  • Insights and events

Laura advises clients on protecting, exploiting and enforcing their IP rights. She is part of our London Brands team within the Intellectual Property Media and Technology practice.

World Trademark Review described the UK team as a “global IP powerhouse” being “home to, arguably, the best IP team on the market” in its 2024 ranking.

Laura enjoys digging into challenging legal issues and delivering commercial, practical advice. She is involved in a wide range of litigious, corporate and advisory work, her key focus areas being trade marks, design rights and copyright.

Representative experience

Acting for adidas in the UK High Court action of a global trade mark dispute with US fashion house Thom Browne.

Advising on a copyright dispute over fashion in the Metaverse involving a leading digital fashion house.

Acting for several global consumer brands on clearance, strategic protection and enforcement of their brands, including YUM! Brands, Caterpillar and Boardriders.

Acting for clients in oppositions, invalidity actions, co-existence and settlement negotiations.

Counselling clients on the challenges and opportunities when employing AI tools, specifically in the consumer goods and music industries.

Advising on the intellectual property aspects of a range of high profile corporate and commercial transactions.


  • Legal Practice Course, BPP University Law School, 2018
  • Graduate Diploma in Law, BPP University, 2017
  • BSc, Economics and Philosophy, London School of Economics, 2016
Bar admissions and qualifications
  • Solicitor, England and Wales