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Trademarks and Brands frame

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Global rebrands. Expanding into new markets. Stopping counterfeit products at their source. Defending color marks or corporate names and identities. These are just some of the things our 240 trademark professionals do on a daily basis. With a team of domain names practitioners, we offer an integrated approach to online brand management, in a world where online commerce is rivaling traditional routes to market.

We don't just execute. We look after your brand, providing valuable insight in challenging, but important, markets to help you succeed where others have failed.  

Brand Benchmarking 2017

How brands around the world create, clear, file, protect, and enforce their trademarks. Learn more.

LimeGreen IP

An overview of IP law and related procedures, and how these may differ from country to country.

Topic Center

LimeGreen IP News

Detailed discussions on recent case law and business critical IP trends from around the globe.

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.


We are the only law firm ranked Band 1 for IP in Chambers Global, Europe-wide, and Asia-Pacific guides.


Global IP Firm of the Year

Managing Intellectual Property Awards


European Trademark Contentious Firm of the Year

Managing Intellectual Property Global Awards


Germany Patent Contentious Firm of the Year

Managing Intellectual Property Awards


Japan - International IP Law Firm of the Year

Asian Legal Business Awards


European Trademark Firm of the Year

Managing Intellectual Property Awards


Germany - IP Law Firm of the Year

JUVE Awards


Japan Trademark - International Firm of the Year

Asia Intellectual Property Awards


Italy - Law Firm of the Year

Legalcommunity IP & TMT Awards


Italy - Best IP Law Firm

Toplegal Awards


Best in IP

Asia-Pacific Dispute Resolution Awards


Japan - International Firm of the Year

Managing Intellectual Property Global Awards


International IP Firm of the Year

China Law & Practice Awards


Japan - Trademark Firm of the Year

Asia IP Awards


Italy - Contentious Firm of the Year

Managing Intellectual Property Global Awards

Latest thinking and events

Hogan Lovells Events

Going Global

Tokyo: 16 November 2017 at 09:30 - 18:00 ; Osaka: 13 November 2017 9:30 - 18:00

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