Global Trademark Management: Benchmarking Report 2018

Welcome to Brand Benchmarking 2018, our global trademark management report. We surveyed 200 respondents from organizations across a range of industries, with varying trademark portfolio sizes and cultures. We are confident that this year's report will be informative to all brand owners. To help you benchmark your brand management strategy against other, similar businesses, we have segmented the results and commentary by key identifiers such as trademark portfolio size and the location of the respondents' global headquarters.