Maria Luigia Franceschelli

Maria Luigia Franceschelli

Senior Associate
Milan

Email [email protected]​hoganlovells.com

Phone +39 02 720 2521

Fax +39 02 72025252

LanguagesEnglish, Italian

Practice groupIntellectual Property, Media, and Technology

"Maria Luigia Franceschelli has extensive and effective training in the field of IP and communication issues. It is able to support the business with speed and focused responses"

Legal 500 EMEA 2021

With a Phd in IP Law, a focus on Fashion Law at Fordham University and more than 10 years of experience in the field, Maria Luigia Franceschelli has a true passion for IP and has developed a thorough understanding of how to manage all sort of IP issue, including in the field of copyright and advertising.   

When there is a problem, Maria Luigia is keen on investigating the matter from every angle to find the most effective solution, taking into account the goal of adopting business-oriented decisions. She was seconded to two of the most renowned Italian fashion houses belonging to a world's leading luxury group for more than two years and is very well aware of what clients want from their lawyers.  

She is particularly involved with the fashion and luxury sector, working on a daily basis with leading clients in the field and assisting them with the worldwide management and enforcement of their IP portfolios, litigations, and with giving them strategic advice on contractual matters, as well as in the field of marketing, communication and advertising.

She is known for being friendly and easy to reach. Always available, she works enthusiastically in team to achieve the best results.

Maria Luigia was admitted to the Milan Bar in 2013 and then concluded her PhD in IP at the University of Milan, with a thesis focusing on designs, trademarks and copyright. In May 2015, she attended an advanced course in Fashion Law at Fordham University, in New York. She actively collaborates with various IP newsletters, blogs and journals. She is particularly involved in diversity activities and assists various pro bono clients with their IP issues.

Awards and recognitions

2019

Industry Focus: Luxury Goods
Legal 500 EMEA

2021

Key Lawyer in Intellectual Property
Legal 500 EMEA

Education and admissions

Education

Law Degree, Università degli Studi di Milano, 2010

Bar admissions and qualifications

Milan

Related knowledge

European Green Deal

Representative experience

Assisting Bottega Veneta with drafting and negoting licensing and advertising agreements, including production, modelling, music and photographers ones.

Assisting Poltrona Frau, Cappellini, Cassina, Nemo, GTV and other leaders in the field of Italian design excellence with the management and enforcement of their trademarks and designs portfolios

Assisting a worldwide reputed Italian fashion house in a litigation started by the Ministry of Culture for the reproduction of a cultural heritage within an advertising

 Assisting a worldwide reputed Italian fashion house with the launch of an innovative green textile

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