Educating your business on IP - the whys, the whats and the hows

The importance of intellectual property rights to many businesses cannot be understated. You don’t have to be a pharmaceuticals company or a famous clothing brand to own, use or exploit IP. From software to domain names, from brand names to website designs, from databases to marketing materials - it's all IP. Yet, IP remains a dark art for many and particularly those in the business.

Explaining what IP is and why it's important is no easy task, but it's an important one if you want your business to protect and fully realise its assets, and to avoid infringing (inadvertently or otherwise) IP of others. In this session we look at why your business should be educated on IP, what this "education" should cover, and how you might go about it.

Watch the recording here.

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