China Trademark Seminar - Japan

Part 1: Jiang Hua & Rika Yamazaki
Recent trademark prosecution practice update

Obtaining trademark registrations in China can be a very difficult and confusing task for foreign companies. We will give Japanese companies a detailed explanation of recent developments in trademark prosecution practices and laws. This will cover trademark applications, oppositions and cancellations.

Part 2: Zhen (Katie) Feng
IP tactics used by Chinese companies – how Japanese companies should react

Multinational companies have long faced difficulty enforcing their IP rights in China and for years have been arguing for better IP protection, higher damages, awards and speedier preliminary injunctions in China.

However, china companies are increasing becoming the enforcer. How should Japanese companies react? This section of the seminar will cover the following points:

  • A recap of the highest-profiled trademark infringement lawsuit brought by a Chinese company against a foreign icon in 2012
  • Review of litigation tactics employed by the Chinese company to obtain a favourable settlement
  • Know-how and practical means developed by multinationals to defend your business in China
  • Best practices for foreign companies to secure and enforce their IP rights in China

Programme
14:30 - 15:00  Registration
15:00 - 17:00  Seminar
17:00 - 18:30  Reception


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