Contacts:
David Latham, London
Shelly L. McGee, Washington, D.C.
David Taylor, Paris

Protecting your business’s online presence is an important cog in a coordinated strategy governing intellectual property. Your current and future brand development would be adversely affected if a third party registered your brand or a variation as a domain name, either to sell you the name at a profit, to impede your development in a particular market, or simply to cause harm to the goodwill associated with your brand.

Hogan Lovells offers an online brand protection service named Anchovy® for global domain name strategy, registration, portfolio management and global enforcement. Using Anchovy®, an online platform developed in-house by Hogan Lovells, you can review your domain name portfolio, handle all renewals, apply for domain names across the globe, and receive assistance from our Intellectual Property team in meeting pre-registration requirements. You can also use Anchovy® to monitor the status of your domain name enforcement efforts worldwide.

We provide regular internet monitoring services that include strategic searches of key search engines to identify trademark infringements, spot cybersquatting activity, and highlight counterfeiting activities. This one-stop shop draws on the significant experience built up by our Intellectual Property lawyers, particularly with enforcement and court actions. We submit take-down notices, register complaints over the improper use of search engine keywords, and apply for cease and desist orders against online infringement, cybersquatting, or typosquatting. We frequently handle Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings and national Dispute Resolution Proceedings (DRPs). We can also litigate, when necessary, to address internet infringement.

Hogan Lovells lawyers take an active role in the Internet Corporation for Assigned Names and Numbers (ICANN), within ICANN’s Generic Names Supporting Organization (GNSO) and its Council, and in the Intellectual Property Constituency (IPC). We have also built up considerable experience as panelists with the World Intellectual Property Organization (WIPO), Nominet, and the Czech Arbitration Court (CAC) - and pass that up-to-the-minute knowledge on to you.

Hogan Lovells was the first law firm to be officially accredited by ICANN as a domain name registrar.

• Winner of the 'Domain Name Strategy of the Year' category in the Intellectual Property Magazine Awards, 2010
• Winner of the 'Domain Name Strategy and Management' category in the World Leaders International IP Awards, 2009