Rachel Shelbourne | Northern Virginia | Hogan Lovells

Rachel Shelbourne

Senior Associate Intellectual Property, Media, and Technology




Rachel Shelbourne
  • Overview
  • Experience
  • Credentials
  • Insights and events

Rachel advises clients on a range of intellectual property, marketing, and complex commercial matters, with a particular focus on the Consumer industry sector.

Rachel has experience representing new startups and global companies alike on domestic and cross-border transactions, and works primarily with brands across fashion & retail, beauty, and food & beverage industries.

In connection with her practice, she frequently structures and negotiates supply chain, distribution, and licensing arrangements. She also regularly provides strategic advice in the field of online marketing and advertising law. Her experience includes counseling on social media, web-based, and in-app marketing, as well as sweepstakes, gift card, and loyalty programs.   

In law school, Rachel served as an articles editor for The George Washington Law Review and clerked for a financial services advocacy group. Prior to law school, she worked at another leading law firm and in the United States Senate.

Representative experience

Seconded to a global technology and social media company, responsible for commercial legal and regulatory compliance advice. 

Advising fashion and beauty brands on legal issues relating to supply, distribution, and product development agreements. 

Assisting beauty company with brand sponsorship agreements and media releases for New York Fashion Week.  

Drafting and negotiating product development and manufacturing agreement for retailer entering the cosmetics space. 

Advising global candy and snack food companies on product development and purchase agreements. 

Counseling start-up snack food company on distribution and product resale agreements. 

Conducting compliance review of large fashion house’s e-commerce platform and social media channels.


  • J.D., The George Washington University Law School, with honors, 2018
  • B.A., Furman University, cum laude, 2013
Bar admissions and qualifications
  • Virginia
  • District of Columbia