Getting a handle on social media influencers

To address those changes and to keep our clients informed, we have created an interactive tool, Influencer Snapshot, which outlines some of the key issues companies need to consider when partnering with social media influencers.

This interactive guide offers best practices for businesses partnering with social media influencers to promote products and services online. This includes:

• Smart contracts and policies 
• Intellectual property complications
• Regulatory compliance
• Litigation risks 
• Hot topics, like “kidfluencers” and virtual influencers
• Industry-specific best practices
• Regionally-focused guides 

To use the tool, click each category to view specific influencer issues that could impact your brands and read the latest best practices for partnering with social media influencers to promote products and services.

Authored by Meryl Bernstein