AI-washing – when AI hype becomes a litigation risk
Hemlock Farms sought the transfer of ‘hemlockfarms.com’, ‘hemlockfarms.net’ and ‘hemlockfarmspa.com’ under the UDRP. The panel noted that the respondent had acquired the domain names when she purchased a real estate agency. At least one of the domain names had been used by this agency or its predecessor from 2000 without any pushback from the complainant.