BREAKING NEWS: White House to Unveil Blueprint for a “Privacy Bill of Rights” in its Long-Awaited Privacy Report

A White House statement released on Wednesday revealed that the Privacy Bill of Rights will provide consumers with the following rights:

• Individual Control:  Consumers have a right to exercise control over what personal data organizations collect from them and how they use it.
• Transparency: Consumers have a right to easily understandable information about privacy and security practices.
• Respect for Context: Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
• Security: Consumers have a right to secure and responsible handling of personal data.
• Access and Accuracy: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.
• Focused Collection: Consumers have a right to reasonable limits on the personal data that companies collect and retain.
• Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.

The White House also announced in its statement that the companies responsible for the delivery of nearly 90% of online behavioral advertisements have agreed to honor consumers’ privacy choices made via Do Not Track technology on web browsers. The companies that make this commitment to Do Not Track technology will be subject to enforcement by the Federal Trade Commission.   

We will post another blog entry following the formal unveiling of the report, which will contain more details on its contents.

Authored by HL Chronicle of Data Protection Team