AI-washing – when AI hype becomes a litigation risk
George Langendorf
Senior Attorney Litigation, Arbitration, and Employment
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Overview
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Experience
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Credentials
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Insights and events
George is a litigator focused on consumer class actions and false advertising. He represents large and small businesses in class actions and complex regulatory disputes involving allegations of unfair competition, deceptive labeling, and false advertising.
He brings over 10 years’ experience in helping clients respond to lawsuits and demands from state and federal regulators, plaintiffs’ lawyers, and competitors. He has defended clients against allegations of unfair competition, mislabeling, greenwashing, price discounting, slack fill, and violations of state and federal consumer protection laws and regulations. He also helps companies avoid litigation, and is skilled at negotiating favorable individual and classwide settlements. His practice encompasses a wide array of industries such as food & beverage, dietary supplements, medical devices, consumer electronics, and a variety of online consumer-facing businesses.
Representative experience
Represented numerous leading national consumer products companies in false advertising class actions alleging deceptive product labeling in violation of state consumer protection laws.
Defended consumer products companies against demand letters threatening class action lawsuits alleging greenwashing, slack fill, false labeling, price discounting, and other violations.
Defended leading footwear and apparel company aginst Lanham Act false advertising lawsuit brought by would-be competitor. *
Defended manufacturers of foods, cosmetics, OTC drugs, and supplements against slack fill allegations asserted by California District Attorneys and consumer class action attorneys.*
Represented leading Bay-area technology company in class action challenging terms and conditions of subscription service. *
*Matter handled prior to joining Hogan Lovells.
Credentials
Education
- LL.M., Stellenbosch University, 2014
- J.D., Indiana University Maurer School of Law, 2005
Bar admissions and qualifications
- Massachusetts