Joan (Tingqiong) Mao (Shanghai IP Agency) | Shanghai | Hogan Lovells

Joan (Tingqiong) Mao (Shanghai IP Agency)

Senior Associate Intellectual Property, Media, and Technology


English, Mandarin, Shanghainese

Mao Joan

Joan (Tingqiong) Mao (Shanghai IP Agency)
Mao Joan
  • Overview
  • Experience
  • Credentials
  • Insights and events

As a senior associate in Hogan Lovells (Shanghai) Intellectual Property Service Co., Ltd. (an IP service affiliate established by Hogan Lovells Hong Kong in September 2007), Joan based in the firm's Shanghai office since 2008 and has developed her practice to cover all types of non-contentious and advisory IP work in China.

With a focus on brand protection and IP portfolio management, Joan has extensive experience in advising various multinational and domestic clients how to protect IP rights in China which involves a large number of trademark prosecution work. Regularly advising clients from various industries on IP-related issues, Joan has helped clients resolve issues and disputes in IP areas including brand protection, trademark prosecution, copyright registration, design patent protection, IP portfolio management and domain name disputes.

Graduated from a top-tier university, Joan has passed PRC bar exam in 2007. As a native of Shanghai, Joan speaks Mandarin, English and Shanghaiese.

Representative experience

Acting for a famous U.S. multi-national petrochemical company for trademark portfolio management and brand protection, obtaining Customs recordation and handling Customs seizure in China.

Acting for a renowned U.S. electronic consumer product industry company for online takedown project against various targets for selling counterfeit products.

Advising a U.S. multi-national game industry company for brand protection strategies as well as providing risk assessment in China.

Advising a famous Japanese automobile company in various brand protection issues by providing assessments on registrability of the marks and potential risks of IP infringement in China.

Acting for a famous British game development company for copyright registration for artwork and TV series as well as for software registration for mobile games in China.

Acting for a new concept automobile company for patent protection worldwide by preparing and filing a number of design applications in China, Europe, and the United States.

Acting for various foreign companies in designing their trademark filing strategies and advising for trademark portfolio management in China.

Acting for various foreign companies in dealing with hijacking trademark applications through oppositions/invalidations and acquiring registrations for their own trademarks in China.


  • B.S. Computer Science, Shanghai Jiaotong University, 2016
  • B.A., Shanghai Jiaotong University, 2002
  • LL.B., Shanghai Jiaotong University, 2002
Bar admissions and qualifications
  • People's Republic of China
  • Trademark Office Practices Committee, INTA