Joyce Zheng (Shanghai IP Agency)
Senior Associate Intellectual Property, Media, and Technology
Languages
Chinese, English
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Overview
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Experience
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Credentials
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Insights and events
Joyce Zheng is an associate in our Beijing office. She handles contentious and non-contentious intellectual property matters, focusing on trademark and copyright prosecution and enforcement matters.
She is experienced in advising international clients in a wide range of industries on trademark prosecution and brand protection strategies, which include new trademark applications, oppositions, cancellations, invalidations, licensing, enforcing intellectual property rights in China, and other IP-related matters.
Prior to joining Hogan Lovells in 2011, she worked for a top-ranked Chinese law firm for more than four years.
Representative experience
Acting for a famous Italian apparel company in defending its trademarks by filing cancellations, filing reviews on opposition against hijacking mark and up to Beijing High Court, conducting investigation and filing domain name dispute and various IP related measures.
Credentials
- Juris Master, Chinese Academy of Social Sciences
- People's Republic of China