AI-washing – when AI hype becomes a litigation risk
The gaming world moves fast and we’re right there with it. From groundbreaking tech and new market entrants to complex IP ownership, evolving regulations, and next-gen marketing strategies, the legal landscape is anything but simple. That’s where we come in.
We bring together top-tier expertise in tech and digital law with decades of experience in sports, media, and entertainment. Whether you're launching the next big title, building hardware, running an esports team, or leveling up your brand through sponsorships, we’ve got your back.
Our capabilities at a glance
300
+
sports, media and entertainment lawyers around the world
Hear from our clients and industry leaders
An authority on video gaming law“
World Trademark Review 1000
Excellent knowledge of the (games) industry”
Legal 500 EMEA 2022 -France (Copyright)
Extremely well connected in the games industry“
Legal 500 EMEA 2020 - France
Resources
Representative experience
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Accompanying all launch preparations for a new gaming metaverse platform across the EU, US and UK, including online safety, content moderation, protection of minors, and more.
Leading large multi-jurisdictional regulatory compliance projects for several global leading companies in the gaming, digital media and entertainment and online platform space, to accompany launches of new platforms and services.
Advise leading global gaming, digital media and online entertainment companies to prepare existing services for compliance with new obligations under the EU Digital Services Act and the UK Online Safety Bill.
A client on the launch of an online gaming platform with questions on subscription fees and prizes.
A Russian music mobile application developer on a launch of a new app in the US including due diligence and drafting documentation such as privacy policy and terms of use.
A European mobile game developer on the game approval regime in China.
A U.S. gaming marketplace on compliance with EU regulatory laws, including privacy, consumer, Digital Services Act, financial regulatory, digital accessibility, etc.
An American multinational financial technology company in the negotiation of agreements with online betting companies and in relation to all legal issues concerning online payments in the Italian market.
Accel on its investment in Sorare, a French developer of a global fantasy football game using Ethereum blockchain to secure its digital cards.
A client on APAC gaming laws generally, including loot boxes, game-of-chance vs. game-of-skill, prize pools, etc.
Advising Blizzard Entertainment Inc. and its business partner in China, NetEase, on a copyright infringement and unfair competition dispute against a Chinese gaming company regarding infringement of Blizzard’s online game.
Advising on groundbreaking use of video games in the digital health space, and first ever accreditation of a video game as a mental health treatment by the FDA.
A gaming industry leader in connection with its expansion into the character business, including movies and theme parks.
EFIC1, a special purpose acquisition company (SPAC), in its merger with Dutch tech firm and gaming company Azerion.
Advised Anschutz Entertainment Group, Inc. on its equity investment into, and commercial partnership with, Immortals Gaming Club.
Representing a Japanese gaming company on multiple global trademark oppositions and litigation proceedings globally, including Japan, Southeast Asia, Europe, and Americas for its online game.
Represented a major gaming software company in several successful arbitrations in relation to royalty disputes.
Counseling video game companies on protecting AI incorporated into their games and augmented reality offerings.
Your questions answered
How is AI changing the legal landscape for game developers and publishers?
AI is transforming game development, from procedural content generation to NPC behavior and player analytics, but it also raises new legal questions. We help clients navigate issues around AI-generated content ownership, licensing of AI tools, data usage rights, and compliance with emerging AI regulations. As the technology evolves, we ensure your legal strategy evolves with it.
How can gaming companies protect their game’s intellectual property, including code, characters, and storylines?
Protecting your game’s IP is critical to maintaining your competitive edge. We help you secure copyrights for code, artwork, music, and narrative elements; trademarks for your game title and branding; and patents for unique game mechanics or technologies. We also draft and negotiate licensing agreements to ensure your rights are clearly defined and enforceable, whether you're collaborating with partners or distributing globally.
Are there specific laws or regulations that gaming companies need to follow for in-game purchases, loot boxes, or virtual currencies?
Yes - monetization models like loot boxes, microtransactions, and virtual currencies are under increasing legal scrutiny. We help you navigate consumer protection laws, gambling regulations, and financial compliance requirements in key markets. Our goal is to help you design revenue systems that are both innovative and legally sound.
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