Lloyd Parker

Lloyd Parker

Office Managing Partner

Email lloyd.parker@​hoganlovells.com

Phone +81 3 5157 8256

Fax +81 3 5157 8210

LanguagesEnglish, Japanese

Practice groupIntellectual Property

...a practitioner who is 'detailed, hard-working and understands how Japanese companies work.'

Chambers Asia-Pacific 2018

As Head of our Intellectual Property, Media, and Technology practice group in Asia, Lloyd Parker provides trademark portfolio management and enforcement counsel to clients in a broad range of industries.

With over 25 years of experience as an intellectual property lawyer, he regularly works with the firm's global offices and with other law firms in more than 150 jurisdictions, to offer multi-jurisdictional trademark advice (contentious and non-contentious) to clients. In his early years as a lawyer he worked in litigation (including as an Associate to a Justice of the Supreme Court of Queensland), commercial/corporate, competition law and a wide variety of intellectual property laws. In addition to his legal studies he studied business at university level in Australia and Japan and also worked as a management consultant at one of the world's most famous management consulting companies. This background and his extensive knowledge of trademark law, enables him to provide legal counsel in a commercial, strategic, and practical manner, taking into account a number of legal areas that may interact with each client's projects.

His counsel to clients goes beyond traditional trademark advice. Examples of this include:

  • He created and is leading our Total Brand Care concept. This is designed to assist our clients through a holistic service relating to brands by integrating a number of our legal practices beyond trademark law that are relevant to commercializing and protecting the value and reputation of a company and their brands. As part of the service we will soon launch an online platform which delivers a powerful combination of advanced AI technology and in-depth legal knowledge, designed to enable clients to quickly and proactively streamline the creation, management and protection of their valuable brands.
  • He also created and continues to lead our Annual Brand Benchmarking Report, which provides to our clients practical global benchmarking data from hundreds of companies about how companies approach trademark prosecution, enforcement, and internal management of their trademark departments.

Lloyd is recognized by every independent legal directory as a "leading IP lawyer in Japan."

Awards and recognitions


Ranked among the top 30 trademark experts in the world
Legal Media Group's Expert Guides to the Top 30 Practitioners Worldwide Per Practice Area - Best of the Best Global


Leading individual in Intellectual Property
Legal 500 Asia-Pacific


Leading individual in Intellectual Property
Chambers Asia-Pacific


Leading individual in Intellectual Property
Chambers Global


The Best Lawyers in Japan, Intellectual Property
Best Lawyers


Leading individual in Japan for Enforcement and Litigation/Prosecution and Strategy
World Trademark Review 1000


IP Star for trademark/copyright, Managing Intellectual Property
IP Stars


Leading individual in Intellectual Property
Who's Who Legal Japan


Sole winner of Client Choice Award for Trademark in Japan
International Law Office


Listed in
World Trademark Review Global Leaders Guide


World IP Review Leader

Education and admissions


Kyoto University of Foreign Studies

Doshisha University

B.A., University of Queensland

LL.B., University of Queensland, with Honors

B.Com., University of Queensland


Member, Licensing Executive Society in Japan

Member, International Trademark Association (INTA)

Member, Japan Intellectual Property Association

Member, International Association for the Protection of Intellectual Property of Japan (AIPPI Japan)

Bar admissions and qualifications


Solicitor, England and Wales

Japan - Daiichi Tokyo Bar Association (Gaikokuho Jimu Bengoshi)

Court admissions

High Court of Australia

England and Wales

Supreme Court of Queensland

Representative experience

Advising one of Japan's top automotive brands by revenue on global trademark portfolio management, including applications, office actions, oppositions, negotiations, and agreements in over 150 countries

Creating and implementing an international brand protection strategy for a leading Japanese company resulting in the seizure of over 250 million infringing goods worldwide

Advising Japanese electronics manufacturer on global trademark and design portfolio management, including searches, applications, negotiations with third party right holders and enforcement against infringers

Advising Japanese medical devices manufacturer on domain name registration and renewal, and global trademark portfolio management including clearance searches, applications, and registrations

Advising a leading Japanese electronics manufacturer on their global licence agreements

Advising one of the world's most famous food and beverage companies on the registration and protection of their brands

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