Publications

Hogan Lovells Publications

Patent law in Europe: What pharmaceutical companies need to know

With pharmaceutical competition in Europe continuing to evolve, established companies and new market entrants alike need to understand how key patent litigation tools are shaping the...

Straight Talks: New players, new rules - IP disruption in the automobile industry

Not long ago, an automotive “innovation” meant a new way of engineering a powertrain or emissions system, which would then be patented by the original equipment manufacturer...

Hogan Lovells Publications

Portability Regulation: Important deadline of 2 June 2018

The Portability Regulation (the Regulation) (EU) 2017/1128 came into force on 1 April 2018. Part of the EU Commission's aim to establish a Digital Single Market, the Regulation facilitates...

Hogan Lovells Publications

Creating and building great brands: Multidisciplinary teamwork from the very beginning is the key to success

Most of us know a great brand when we see one. And when customers develop trust in a brand, they usually remain loyal to that company’s products or services and recommend them to...

Hogan Lovells Publications

The 3-D printing revolution: Opening the doors to new opportunities — and risks associated with IP infringement

As the use of 3-D printing has increased exponentially, so has its potential. Stella Wong, counsel focusing on patent litigation at our Hogan Lovells office in London, compares a 3-D...

Hogan Lovells Publications

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating,...

Media Mention

I'll See You in Court...?

Serena Lim was quoted in the Asia IP article "I'll See You in Court...?".

Hogan Lovells Publications

How to secure the right type of IP protection for wearable-technology products

From wristbands that count your steps, to skin patches that measure your sun exposure, a wide range of products are entering the wearable-technology market and raising new questions about...

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