Publications

News

Total Brand Care: Integrate Social Purpose into Everything You Do.

Brand, mission and positive social influence.The world is changing. Brand value, revenue, cost of capital and talent retention are increasingly driven by those brands that...

News

Total Brand Care: Effective PR Communications to Minimize Damage to your Brand Total Brand Care

Nobody likes to think about crisis management, and more often than not, businesses aren't prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a huge...

News

Total Brand Care: Brand Creation – Get it Right from the Start Total Brand Care

A strong brand can be one of your most valuable assets. It's a tool to communicate, build loyalty, and drive new revenue. But effective brand management is not just about trademarks...

News

AI: The Future of your Brand Protection and Enforcement Strategy

…that’s the view of many of the respondents to our Brand Benchmarking 2018 survey.

Analysis

Creating and Building Great Brands: Multidisciplinary Teamwork is the Key to Success
Registered Content

Most of us know a great brand when we see one. And when customers develop trust in a brand, they usually remain loyal to that company’s products or services and recommend them to...

Analysis

Total Brand Care: Creating, Commercializing, and Protecting Company Brands Holistically
Registered Content

At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating,...

Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

Analysis

Global Trademark Management: Benchmarking Report 2018
Registered Content

Welcome to Brand Benchmarking2018, our global trademarkmanagement report.We surveyed 200 respondents from organizations across a range of industries, with varying...

Hogan Lovells Publications

Global anti-counterfeiting and asset tracing

Europe, Middle East, Asia and Americas

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