Publications

Analysis

Global Intellectual Property Outlook 2020 – Two steps forward and a look back
Registered Content

Our fourth annual Global Intellectual Property Outlook reflects on some of the biggest developments from 2019, and provides valuable insights on upcoming changes in 2020. From key decisions ...

Analysis

International Products Law Review 2019: Issue 75
Registered Content

We are excited to bring you the latest issue of our International Products Law Review with insights and updates on all aspects of products law. In this issue, we explore the trustworthiness ...

News

Total Brand Care: Integrate Social Purpose into Everything You Do.

Brand, mission and positive social influence.The world is changing. Brand value, revenue, cost of capital and talent retention are increasingly driven by those brands that...

News

Total Brand Care: Effective PR Communications to Minimize Damage to your Brand Total Brand Care

Nobody likes to think about crisis management, and more often than not, businesses aren't prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a huge...

News

Total Brand Care: Brand Creation – Get it Right from the Start Total Brand Care

A strong brand can be one of your most valuable assets. It's a tool to communicate, build loyalty, and drive new revenue. But effective brand management is not just about trademarks...

News

AI: The Future of your Brand Protection and Enforcement Strategy

…that’s the view of many of the respondents to our Brand Benchmarking 2018 survey.

Analysis

Creating and Building Great Brands: Multidisciplinary Teamwork is the Key to Success
Registered Content

Most of us know a great brand when we see one. And when customers develop trust in a brand, they usually remain loyal to that company’s products or services and recommend them to...

Analysis

Total Brand Care: Creating, Commercializing, and Protecting Company Brands Holistically
Registered Content

At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating,...

Hogan Lovells Publications

Global IP outlook 2018

2017 was a year of widespread political, technological, and legal changes; leading to lack of certainty and creating both challenges and opportunities for businesses in 2018 and beyond.

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